Keyword Overview Updated Mar 12, 2026

rubber mat

'rubber mat' is a highly searched keyword with 74,000 average monthly searches. It has moderate competition on Etsy with 41,437 listings targeting the keyword. Search interest rose 22% between June 2025 and May 2026 — a good sign for sellers entering this market. With a keyword difficulty of 36/100, ranking for 'rubber mat' is achievable but competitive — there are 41,437 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $8 and $159, with most priced around $65.46. The estimated cost per click for 'rubber mat' is $1.49 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

74,000

High volume

Competition

41,437

Medium competition

Cost Per Click

$1.49

High ad competition

Keyword Difficulty

36/100

Moderate

'rubber mat' Search Trend

MonthSearches
June 202574,000
July 202590,500
August 202574,000
September 202574,000
October 202574,000
November 202574,000
December 202574,000
January 202674,000
February 202674,000
March 202674,000
April 202674,000
May 202690,500

How Much Does 'rubber mat' Cost on Etsy?

Under $10 2%
$10 – $25 14%
$25 – $50 11%
$50 – $100 59%
$100+ 15%

66 listings · USD

Search Volume by Country

74,000
USA 18,100
24%
IND 12,100
16%
UK 12,100
16%
AUS 5,400
7%
EU 4,400
6%
CAN 3,600
5%
OTHER 18,300
25%

Competition by Country

41,437
USA 16,171
39%
UK 3,090
7%
EU 2,995
7%
CAN 1,184
3%
AUS 790
2%
IND 310
1%
OTHER 16,897
41%

How to Rank for 'rubber mat' on Etsy

Target the Right Market

United States leads both search demand (24%) and competition (39%) for 'rubber mat', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price Competitively

Sellers listing under 'rubber mat' price between $8 and $159, clustering around a median of $65.46. The $50 – $100 range dominates at 59% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.

Ranking Difficulty

With a difficulty score of 36/100, 'rubber mat' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.49 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'rubber mat' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'yoga mat' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'rubber mat'

Top Etsy Listings for 'rubber mat'

sample of 12 results

Frequently Asked Questions About 'rubber mat'

'rubber mat' receives 74,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 41,437 Etsy listings competing for 'rubber mat'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'rubber mat' has a keyword difficulty of 36/100 (moderate). Combined with a median product price of $65.46, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'rubber mat' products range from $8 to $159. The median is $65.46 and the average is $66.66. 59% of listings fall in the $50 – $100 range, which is where most buyer expectations are set.

United States generates 24% of searches for 'rubber mat'. India and United Kingdom also show meaningful demand.

Since 'rubber mat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'rubber mat' include 'yoga mat' and 'meditation mat'.

The cost per click for 'rubber mat' is $1.49. High ad competition combined with a median product price of $65.46 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2025.

Keywords Related to 'rubber mat'

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