wizard of oz
'wizard of oz' is a highly searched keyword with 673,000 average monthly searches. It has moderate competition on Etsy with 27,000 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 25/100, 'wizard of oz' is relatively easy to rank for because the 673,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.99 and $140, with most priced around $23.24. The estimated cost per click for 'wizard of oz' is $2.17 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
673,000
Competition
27,000
Cost per click
$2.17
Keyword difficulty
25/100
Easy
'wizard of oz' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 1,500,000 |
| November 2025 | 1,500,000 |
| December 2025 | 1,220,000 |
| January 2026 | 673,000 |
| February 2026 | 550,000 |
| March 2026 | 550,000 |
| April 2026 | 450,000 |
| May 2026 | 450,000 |
| June 2026 | 368,000 |
| July 2026 | 368,000 |
| August 2026 | 450,000 |
| September 2026 | 450,000 |
How much does 'wizard of oz' cost on Etsy?
86 listings · USD
Search volume by country
673,000Competition by country
27,000How to rank for 'wizard of oz' on Etsy
Target the right market
United States leads both search demand (55%) and competition (83%) for 'wizard of oz', but neither is overwhelmingly dominant.
Price competitively
The price range for 'wizard of oz' is unusually wide — from $2.99 up to $140. The median sits at $23.24, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 56% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 25/100, 'wizard of oz' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
At 3 words, 'wizard of oz' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'wizard of oz'
Generate Tags
Find the best tags to pair with 'wizard of oz' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'wizard of oz' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'wizard of oz' from scratch
Open toolVideo Generator
Turn your 'wizard of oz' product photos into a listing video
Open toolTop Etsy listings for 'wizard of oz'
Sample of 12 results
Wizard of Oz theme glass, wicked witch glass, Dorothy theme glass, follow brick road, Movie theme stemless glass
joeRyanDesigns
Bad Witch Candle, Good Witch Candle, 4oz Soy Sour Apple Candle, 4oz Soy Cotton Candy Candle, Glinda, Elphaba, Wicked, Wizard of Oz
CSFlames
Wizard of Oz Tumbler: Engraved Stainless Steel 20 30 40oz Travel Mug
CarmanCreationsStore
Glinda Tumbler: Wizard of Oz Alcohol Ink Stainless Steel Tumbler
SolavaStitchandCraft
Wizard Of Oz 15 Ounce Coffee Mug Permanent Sublimated Print In Vivid Color In 2 Different Prints
LorisCraftingCabin
Rae Dunn New Wizard of Oz Glinda The Good Witch Pink Mug
ClassicOldies29
Wizard of Oz theme glass, wicked witch glass, Dorothy theme glass, follow brick road, Movie theme stemless glass
joeRyanDesigns
20 0z skinny tumbler - Wizard of Oz - Last Bitch
CopperMoonTShirts
Wizard of Oz Tumber
CraftnCreationbyK
Wizard of Oz Cast Mug, Wizard of Oz, Vintage Movie Image, Vintage Movie Cup
PaperMoonMedia
20 0z skinny tumbler - Wizard of Oz Mystery Oil
CopperMoonTShirts
Wizard of Oz Mystery Mug
OzRoad
Frequently asked questions about 'wizard of oz'
How much search demand does 'wizard of oz' get?
'wizard of oz' receives 673,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.
How saturated is the market for 'wizard of oz'?
There are 27,000 Etsy listings competing for 'wizard of oz'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'wizard of oz' worth targeting for my Etsy shop?
'wizard of oz' has a keyword difficulty of 25/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'wizard of oz' products?
Prices for 'wizard of oz' products range from $2.99 to $140. The median is $23.24 and the average is $26.14. 56% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for 'wizard of oz'?
United States generates 55% of searches for 'wizard of oz'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'wizard of oz'?
Place 'wizard of oz' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'wizard of oz' include 'wizard of oz mug' and 'wizard of oz gift'.
How commercially valuable is 'wizard of oz'?
The cost per click for 'wizard of oz' is $2.17. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'wizard of oz' seasonal or trending?
Search volume dropped 70% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'wizard of oz'
Tags
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