Keyword Overview

watercolour paint

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Monthly Search Volume

27,100

High volume

Competition

176,185

High competition

Cost Per Click

$0.53

High ad competition

Keyword Difficulty

50/100

Moderate

'watercolour paint' Search Trend

MonthSearches
July 202522,200
August 202522,200
September 202522,200
October 202522,200
November 202527,100
December 202527,100
January 202627,100
February 202622,200
March 202627,100
April 202622,200
May 202627,100
June 202622,200

Search Volume by Country

27,100
UK 6,600
24%
AUS 3,600
13%
USA 880
3%
OTHER 16,020
59%

Competition by Country

176,185
USA 118,583
67%
UK 25,256
14%
CAN 8,766
5%
AUS 4,442
3%
OTHER 19,138
11%

How to Rank for 'watercolour paint' on Etsy

Target the Right Market

Search demand for 'watercolour paint' is strongest in United Kingdom (24%), but most competing listings come from sellers in United States (67%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 50/100, 'watercolour paint' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'watercolour paint' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'watercolour paint'

Frequently Asked Questions About 'watercolour paint'

'watercolour paint' receives 27,100 monthly searches globally. That's substantial demand, but with 176,185 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 176,185 Etsy listings competing for 'watercolour paint'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (67%), while demand is strongest in United Kingdom — a gap worth exploiting.

'watercolour paint' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United Kingdom generates 24% of searches for 'watercolour paint'. Australia and United States also show meaningful demand. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'watercolour paint' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'watercolour paint' is $0.53. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

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