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Keyword overview Updated Jul 30, 2026

watercolor paint set

'watercolor paint set' is a highly searched keyword with 9,900 average monthly searches. It has moderate competition on Etsy with 21,347 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 34/100, ranking for 'watercolor paint set' is achievable but competitive — there are 21,347 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $518, with most priced around $29.95. The estimated cost per click for 'watercolor paint set' is $1.12 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

9,900

High volume

Competition

21,347

Medium competition

Cost per click

$1.12

High ad competition

Keyword difficulty

34/100

Moderate

'watercolor paint set' search trend

Monthly searches

MonthSearches
September 20259,900
October 20258,100
November 202514,800
December 202522,200
January 202612,100
February 20268,100
March 20268,100
April 20266,600
May 20268,100
June 20268,100
July 20268,100
August 202612,100

How much does 'watercolor paint set' cost on Etsy?

Under $10 10%
$10 – $25 27%
$25 – $50 37%
$50 – $100 19%
$100+ 8%

52 listings · USD

Search volume by country

9,900
USA 5,400
55%
UK 1,600
16%
OTHER 2,900
29%

Competition by country

21,347
USA 13,136
62%
UK 2,244
11%
IND 370
2%
OTHER 5,597
26%

How to rank for 'watercolor paint set' on Etsy

Target the right market

United States leads both search demand (55%) and competition (62%) for 'watercolor paint set', but neither is overwhelmingly dominant.

Price competitively

The price range for 'watercolor paint set' is unusually wide — from $1.99 up to $518. The median sits at $29.95, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (37% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 34/100, 'watercolor paint set' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.12 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

At 3 words, 'watercolor paint set' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'watercolor paint set'

Top Etsy listings for 'watercolor paint set'

Sample of 12 results
Pick 6 Half Pans - Watercolor Paint Set - Beautiful Artist Gifts - Handmade Watercolors

Pick 6 Half Pans - Watercolor Paint Set - Beautiful Artist Gifts - Handmade Watercolors

£41.25 1,594 43,466

TheArtSpirits

Travel Watercolor Paint Set, Watercolor Palette,Artist Paint Palette,Portable Paint Box,Gift For Painters,Paint Kit,Go Draw,Watercolor Paint

Travel Watercolor Paint Set, Watercolor Palette,Artist Paint Palette,Portable Paint Box,Gift For Painters,Paint Kit,Go Draw,Watercolor Paint

£27.94 1,057 24,100

SayedAbbas

Vintage Watercolor Paint Set of 6 Rembrandt Watercolour Half Pans ~1980's professional watercolor paint ~ Vintage Art Supplies

Vintage Watercolor Paint Set of 6 Rembrandt Watercolour Half Pans ~1980's professional watercolor paint ~ Vintage Art Supplies

€15.00 634 15,218

ClaireChiStudioEU

Grab box Metallic Shimmer Mica Watercolor Paint Set, 24 Handmade Colors in Tin

Grab box Metallic Shimmer Mica Watercolor Paint Set, 24 Handmade Colors in Tin

$25.00 555 9,983

TheoryTheShop

50 Color Watercolor Paint Set: Metallic Box with Brushes, 2 collections

50 Color Watercolor Paint Set: Metallic Box with Brushes, 2 collections

A$62.00 386 6,320

MOhandwriting

OXIDES 12- Artisan Handmade Watercolor paint Set

OXIDES 12- Artisan Handmade Watercolor paint Set

$99.85 367 6,009

JazperStardust

Super Granulating New 10 Watercolor Paint Set - Forest and Tundra Series

Super Granulating New 10 Watercolor Paint Set - Forest and Tundra Series

SGD 58.00 303 6,908

watercolourhoarder

Portable Watercolor Paint Set with Brush, Sponge & Palette

Portable Watercolor Paint Set with Brush, Sponge & Palette

$21.25 254 3,698

SkillSupply

Gold and Silver Metallic Handpoured Watercolor Paint Set - Tuner Professional Artist - Lettering - Calligraphy - Scrapbooking

Gold and Silver Metallic Handpoured Watercolor Paint Set - Tuner Professional Artist - Lettering - Calligraphy - Scrapbooking

SGD 28.00 209 2,729

watercolourhoarder

Vintage WATERCOLOR PAINT Set TINS Large & Small Art Supplies Lithograph Collector Gift Paint Palette Set Antique Watercolors England Germany

Vintage WATERCOLOR PAINT Set TINS Large & Small Art Supplies Lithograph Collector Gift Paint Palette Set Antique Watercolors England Germany

$15.00 192 7,670

zeetzeet

Handmade Granulating Watercolor Paint Set, Landscape Painting, 4 Half Pans

Handmade Granulating Watercolor Paint Set, Landscape Painting, 4 Half Pans

INR 678.00 153 2,080

Mytinyjournal

Handmade Granulating Watercolor Paint Set – Landscape Painting, 4 Half Pans

Handmade Granulating Watercolor Paint Set – Landscape Painting, 4 Half Pans

INR 735.00 143 1,969

Mytinyjournal

Frequently asked questions about 'watercolor paint set'

How much search demand does 'watercolor paint set' get?

'watercolor paint set' receives 9,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

How saturated is the market for 'watercolor paint set'?

There are 21,347 Etsy listings competing for 'watercolor paint set'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'watercolor paint set' worth targeting for my Etsy shop?

'watercolor paint set' has a keyword difficulty of 34/100 (moderate). Combined with a median product price of $29.95, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'watercolor paint set' products?

Prices for 'watercolor paint set' products range from $1.99 to $518. The median is $29.95 and the average is $48.87. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 37% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

Which countries have the most demand for 'watercolor paint set'?

United States generates 55% of searches for 'watercolor paint set'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'watercolor paint set'?

Place 'watercolor paint set' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'watercolor paint set' include 'watercolor palette' and 'handmade watercolor'.

How commercially valuable is 'watercolor paint set'?

The cost per click for 'watercolor paint set' is $1.12. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'watercolor paint set' seasonal or trending?

Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.

Keywords related to 'watercolor paint set'

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