Keyword Overview

painting supplies

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Monthly Search Volume

33,100

High volume

Competition

501,740

High competition

Cost Per Click

$2.10

High ad competition

Keyword Difficulty

56/100

Moderate

'painting supplies' Search Trend

MonthSearches
June 202522,200
July 202522,200
August 202527,100
September 202549,500
October 202527,100
November 202533,100
December 202549,500
January 202674,000
February 202622,200
March 202622,200
April 202622,200
May 202618,100

Search Volume by Country

33,100
USA 22,200
67%
AUS 2,400
7%
UK 1,600
5%
OTHER 6,900
21%

Competition by Country

501,740
USA 319,031
64%
UK 57,283
11%
AUS 10,026
2%
OTHER 115,400
23%

How to Rank for 'painting supplies' on Etsy

Target the Right Market

The market for 'painting supplies' is heavily concentrated in United States, which accounts for 67% of searches and 64% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 56/100, 'painting supplies' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.10 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'painting supplies' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'painting supplies'

Frequently Asked Questions About 'painting supplies'

'painting supplies' receives 33,100 monthly searches globally. That's substantial demand, but with 501,740 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

There are 501,740 Etsy listings competing for 'painting supplies'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'painting supplies' has a keyword difficulty of 56/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 67% of searches for 'painting supplies'. Australia and United Kingdom also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'painting supplies' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'painting supplies' is $2.10. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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