tourmaline stone
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Monthly Search Volume
40,500
Competition
117,865
Cost Per Click
$0.53
Keyword Difficulty
46/100
Moderate
'tourmaline stone' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 40,500 |
| August 2025 | 40,500 |
| September 2025 | 49,500 |
| October 2025 | 49,500 |
| November 2025 | 40,500 |
| December 2025 | 40,500 |
| January 2026 | 40,500 |
| February 2026 | 33,100 |
| March 2026 | 40,500 |
| April 2026 | 40,500 |
| May 2026 | 40,500 |
| June 2026 | 40,500 |
Search Volume by Country
40,500Competition by Country
117,865How to Rank for 'tourmaline stone' on Etsy
Target the Right Market
Search demand for 'tourmaline stone' is strongest in United States (45%), but most competing listings come from sellers in India (47%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 46/100, 'tourmaline stone' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
'tourmaline stone' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'tourmaline stone'
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Video Generator
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Frequently Asked Questions About 'tourmaline stone'
'tourmaline stone' receives 40,500 monthly searches globally. That's substantial demand, but with 117,865 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
There are 117,865 Etsy listings competing for 'tourmaline stone'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from India sellers (47%), while demand is strongest in United States — a gap worth exploiting.
'tourmaline stone' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
United States generates 45% of searches for 'tourmaline stone'. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'tourmaline stone' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'tourmaline stone' is $0.53. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.
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