black tourmaline pendant
'black tourmaline pendant' is a highly searched keyword with 1,300 average monthly searches. It has moderate competition on Etsy with 13,332 listings targeting the keyword. Search interest dropped 19% between October 2025 and September 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 36/100, ranking for 'black tourmaline pendant' is achievable but competitive — there are 13,332 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $5.99 and $143, with most priced around $32. The estimated cost per click for 'black tourmaline pendant' is $0.48 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
1,300
Competition
13,332
Cost per click
$0.48
Keyword difficulty
36/100
Moderate
'black tourmaline pendant' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 1,600 |
| November 2025 | 1,300 |
| December 2025 | 1,600 |
| January 2026 | 1,600 |
| February 2026 | 1,300 |
| March 2026 | 1,000 |
| April 2026 | 1,000 |
| May 2026 | 1,300 |
| June 2026 | 1,300 |
| July 2026 | 1,300 |
| August 2026 | 1,300 |
| September 2026 | 1,300 |
How much does 'black tourmaline pendant' cost on Etsy?
45 listings · USD
Search volume by country
1,300Competition by country
13,332How to rank for 'black tourmaline pendant' on Etsy
Target the right market
United States leads both search demand (37%) and competition (34%) for 'black tourmaline pendant', but neither is overwhelmingly dominant.
Price competitively
The price range for 'black tourmaline pendant' is unusually wide — from $5.99 up to $143. The median sits at $32, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (36% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 36/100, 'black tourmaline pendant' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $32, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization tips
At 3 words, 'black tourmaline pendant' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'black tourmaline pendant'
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Open toolTop Etsy listings for 'black tourmaline pendant'
Sample of 12 results
Black Tourmaline Pendant & Black Onyx Mala Necklace Rosary : 108 Prayer Beads
mistset
Antique Copper Solder Raw Natural Black Tourmaline Pendant,Antique Copper Plated Loop Healing Jet Stone Charms for Necklace Making Findings
Elegantdesignstone
Black Tourmaline Pendant & Earrings Combo - Protection Jewelry Set
EarthsMineralsInc
Roher schwarzer Turmalin Kette | Schwarzer Turmalin Anhänger schwarzer Turmalin Halskette schwarz Kette schwarz | Schwarzer Turmalin roh
ManiVana
Roher schwarzer Turmalin Halskette rund <Fair & ethisch> schwarzer Turmalin Kette Schwarzer Turmalin Anhänger gold gefüllt oder 925 Silber
AurasOfArt
Raw Black Tourmaline Pendant, Witch Amulet, Energy Shield Necklace, Gift for Scorpio
SJDesignDiaries
Schwarzer Turmalin Kette Silber Schwarzer Turmalin Anhänger 925 o. gold gefüllt roh Schutzstein Kette Edelstein Schmuck Silber oder Gold
AurasOfArt
Roher schwarzer Turmalin Anhänger I echte schwarze Turmalin Kette mit veganem Band und 925er Silber Verschluss
NATUrcORPUritual
Roher Schwarzer Turmalin Choker, Turmalin Anhänger an Baumwollband, schwarzer Turmalin Anhänger Gold Silber, Schutzstein, Kristall Kette
handfreude
Black TOURMALINE PENDANT With SELENITE, Orgone Tourmaline Necklace With Double Copper Coil, 5G
AmazonCrystals
Black Tourmaline Pendant, Sterling Silver Bail, Optional Necklace
ThePaunchyBunny
Pendentif tourmaline noire, pendentif en tourmaline noire brute, pendentif pierre homme, collier en tourmaline noire, hommes pierre
ACMINERO
Frequently asked questions about 'black tourmaline pendant'
How much search demand does 'black tourmaline pendant' get?
'black tourmaline pendant' receives 1,300 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'black tourmaline pendant'?
There are 13,332 Etsy listings competing for 'black tourmaline pendant'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'black tourmaline pendant' worth targeting for my Etsy shop?
'black tourmaline pendant' has a keyword difficulty of 36/100 (moderate). Combined with a median product price of $32, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'black tourmaline pendant' products?
Prices for 'black tourmaline pendant' products range from $5.99 to $143. The median is $32 and the average is $43.02. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 36% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.
Which countries have the most demand for 'black tourmaline pendant'?
United States generates 37% of searches for 'black tourmaline pendant'.
How do I get my listing to rank for 'black tourmaline pendant'?
Place 'black tourmaline pendant' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'black tourmaline pendant' include 'black tourmaline' and 'tourmaline pendant'.
How commercially valuable is 'black tourmaline pendant'?
The cost per click for 'black tourmaline pendant' is $0.48. High ad competition combined with a median product price of $32 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'black tourmaline pendant' seasonal or trending?
Search volume dropped 19% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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