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Keyword overview Updated Aug 22, 2026

black tourmaline

'black tourmaline' is a highly searched keyword with 74,000 average monthly searches. It has heavy competition on Etsy with 68,199 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 40/100, ranking for 'black tourmaline' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2.25 and $1242, with most priced around $28. The estimated cost per click for 'black tourmaline' is $0.49 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

74,000

High volume

Competition

68,199

High competition

Cost per click

$0.49

High ad competition

Keyword difficulty

40/100

Moderate

'black tourmaline' search trend

Monthly searches

MonthSearches
October 202574,000
November 202574,000
December 202574,000
January 202674,000
February 202660,500
March 202674,000
April 202660,500
May 202674,000
June 202674,000
July 202674,000
August 202674,000
September 202674,000

How much does 'black tourmaline' cost on Etsy?

Under $10 25%
$10 – $25 22%
$25 – $50 22%
$50 – $100 19%
$100+ 11%

72 listings · USD

Search volume by country

74,000
USA 33,100
45%
UK 5,400
7%
CAN 4,400
6%
AUS 3,600
5%
EU 2,900
4%
OTHER 24,600
33%

Competition by country

68,199
USA 26,028
38%
IND 14,256
21%
EU 7,290
11%
UK 4,471
7%
CAN 2,521
4%
AUS 990
1%
OTHER 12,643
19%

How to rank for 'black tourmaline' on Etsy

Target the right market

United States leads both search demand (45%) and competition (38%) for 'black tourmaline', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price competitively

The price range for 'black tourmaline' is unusually wide — from $2.25 up to $1242. The median sits at $28, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (25% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 40/100, 'black tourmaline' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'black tourmaline' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'tourmaline crystal' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'black tourmaline'

Top Etsy listings for 'black tourmaline'

Sample of 12 results

Frequently asked questions about 'black tourmaline'

How much search demand does 'black tourmaline' get?

'black tourmaline' receives 74,000 monthly searches globally. That's substantial demand, but with 68,199 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

How saturated is the market for 'black tourmaline'?

There are 68,199 Etsy listings competing for 'black tourmaline'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'black tourmaline' worth targeting for my Etsy shop?

'black tourmaline' has a keyword difficulty of 40/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'black tourmaline' products?

Prices for 'black tourmaline' products range from $2.25 to $1242. The median is $28 and the average is $67.98. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'black tourmaline'?

United States generates 45% of searches for 'black tourmaline'. United Kingdom and Canada also show meaningful demand.

How do I get my listing to rank for 'black tourmaline'?

Since 'black tourmaline' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'black tourmaline' include 'tourmaline crystal' and 'tourmaline'.

How commercially valuable is 'black tourmaline'?

The cost per click for 'black tourmaline' is $0.49. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'black tourmaline' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.

Keywords related to 'black tourmaline'

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