tourmaline stones
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Monthly search volume
40,500
Competition
158,964
Cost per click
$0.49
Keyword difficulty
48/100
Moderate
'tourmaline stones' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 49,500 |
| November 2025 | 40,500 |
| December 2025 | 40,500 |
| January 2026 | 40,500 |
| February 2026 | 33,100 |
| March 2026 | 40,500 |
| April 2026 | 40,500 |
| May 2026 | 40,500 |
| June 2026 | 40,500 |
| July 2026 | 40,500 |
| August 2026 | 49,500 |
| September 2026 | 49,500 |
Search volume by country
40,500Competition by country
158,964How to rank for 'tourmaline stones' on Etsy
Target the right market
Search demand for 'tourmaline stones' is strongest in Others (100%), but most competing listings come from sellers in United States (22%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking difficulty
With a difficulty score of 48/100, 'tourmaline stones' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'tourmaline stones' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'tourmaline stones'
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Open toolFrequently asked questions about 'tourmaline stones'
How much search demand does 'tourmaline stones' get?
'tourmaline stones' receives 40,500 monthly searches globally. That's substantial demand, but with 158,964 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.
How saturated is the market for 'tourmaline stones'?
There are 158,964 Etsy listings competing for 'tourmaline stones'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (22%), while demand is strongest in Others — a gap worth exploiting.
Is 'tourmaline stones' worth targeting for my Etsy shop?
'tourmaline stones' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Which countries have the most demand for 'tourmaline stones'?
Others generates 100% of searches for 'tourmaline stones'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'tourmaline stones'?
Since 'tourmaline stones' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'tourmaline stones'?
The cost per click for 'tourmaline stones' is $0.49. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'tourmaline stones' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.
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