Keyword Overview Updated Jul 22, 2026

toilet roll holder

'toilet roll holder' is a highly searched keyword with 74,000 average monthly searches. It has moderate competition on Etsy with 6,703 listings targeting the keyword. Search interest dropped 18% between July 2025 and June 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 24/100, 'toilet roll holder' is relatively easy to rank for because the 74,000 monthly searches far outweigh the competition. Products in this category typically sell between $3 and $193.14, with most priced around $29.88. The estimated cost per click for 'toilet roll holder' is $0.82 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

74,000

High volume

Competition

6,703

Medium competition

Cost Per Click

$0.82

High ad competition

Keyword Difficulty

24/100

Easy

'toilet roll holder' Search Trend

MonthSearches
July 202574,000
August 202574,000
September 202574,000
October 202574,000
November 202574,000
December 202560,500
January 202674,000
February 202674,000
March 202674,000
April 202660,500
May 202660,500
June 202660,500

How Much Does 'toilet roll holder' Cost on Etsy?

Under $10 28%
$10 – $25 11%
$25 – $50 17%
$50 – $100 33%
$100+ 11%

18 listings · USD

Search Volume by Country

74,000
UK 40,500
55%
USA 3,600
5%
EU 2,900
4%
OTHER 27,000
36%

Competition by Country

6,703
EU 1,673
25%
UK 1,624
24%
USA 1,111
17%
AUS 183
3%
CAN 170
3%
IND 78
1%
OTHER 1,864
28%

How to Rank for 'toilet roll holder' on Etsy

Target the Right Market

Search demand for 'toilet roll holder' is strongest in United Kingdom (55%), but most competing listings come from sellers in European Union (25%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $29.88 with shipping options that appeal to United Kingdom buyers.

Price Competitively

The price range for 'toilet roll holder' is unusually wide — from $3 up to $193.14. The median sits at $29.88, which is a better benchmark than the average since the spread is so large. The most populated bracket is $50 – $100 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 24/100, 'toilet roll holder' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'toilet roll holder' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'toilet roll holder'

Top Etsy Listings for 'toilet roll holder'

sample of 12 results
cast iron Paper toilet roll holder rustic vintage antique ornate fancy old style roll holder loo wc holder

cast iron Paper toilet roll holder rustic vintage antique ornate fancy old style roll holder loo wc holder

£7.00 1,618 62,409

IronmongeryWorld

Brass Bee Toilet Roll Holder - Solid Brass Bathroom Decor

Brass Bee Toilet Roll Holder - Solid Brass Bathroom Decor

£41.81 1,533 26,153

BrassBees

Unlacquered Brass Toilet Roll Holder , Solid Brass Wall Mount Toilet Paper Holder Bathroom

Unlacquered Brass Toilet Roll Holder , Solid Brass Wall Mount Toilet Paper Holder Bathroom

$78.97 1,198 13,181

BrassOne

Handmade Rustic Wooden Toilet Roll Holder: Freestanding Bathroom Storage

Handmade Rustic Wooden Toilet Roll Holder: Freestanding Bathroom Storage

£40.00 1,104 41,241

ThePetalOfARose

Toilet Roll Holder Crochet Pattern PDF – Funny Bathroom Amigurumi Decor

Toilet Roll Holder Crochet Pattern PDF – Funny Bathroom Amigurumi Decor

$4.50 656 6,534

StitchNexia

Funny Toilet Roll Holder, 3d printed bathroom accessory, sheep, multiple variations

Funny Toilet Roll Holder, 3d printed bathroom accessory, sheep, multiple variations

£7.49 422 14,911

DevCreates3D

Wild Animal Toilet Roll Holder SVG Bundle, Funny Bathroom Decor Laser Cut Glowforge Files

Wild Animal Toilet Roll Holder SVG Bundle, Funny Bathroom Decor Laser Cut Glowforge Files

VND 220000.00 420 7,402

VluongCrafts

Toilet Roll Holder Polished Brass Antique Brass Minimalist Bathroom Accessories Unlacquered

Toilet Roll Holder Polished Brass Antique Brass Minimalist Bathroom Accessories Unlacquered

£22.99 329 5,966

WWDesignsCo

Retro Toilet Roll Holder, Pick from 50 Colors, Scrolled Vintage Eclectic Tissue Dispenser, Cast Iron TP Holder for Bathroom, Towel Hanger

Retro Toilet Roll Holder, Pick from 50 Colors, Scrolled Vintage Eclectic Tissue Dispenser, Cast Iron TP Holder for Bathroom, Towel Hanger

$29.95 294 4,734

VeritasInspired

Klorollenhalter Utensilo für dein Toilettenpapier Klopapier wichtige Rolle in unserem Leben für dein Bad oder Gästeklo

Klorollenhalter Utensilo für dein Toilettenpapier Klopapier wichtige Rolle in unserem Leben für dein Bad oder Gästeklo

€16.90 290 6,358

Fayfila

Brass Chrome Bird Toilet Roll Holder / Solid Brass & Handcrafted / Durable for 5 years !! Limited Stock Left

Brass Chrome Bird Toilet Roll Holder / Solid Brass & Handcrafted / Durable for 5 years !! Limited Stock Left

$26.92 283 7,199

StylentDecor

Brass Toilet Roll Holder - Toilet Paper Holder – Wall Mounted Toilet Paper Dispenser – Brass Bathroom Accessories

Brass Toilet Roll Holder - Toilet Paper Holder – Wall Mounted Toilet Paper Dispenser – Brass Bathroom Accessories

£24.50 214 2,234

WealdStore

Frequently Asked Questions About 'toilet roll holder'

'toilet roll holder' receives 74,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United Kingdom.

There are 6,703 Etsy listings competing for 'toilet roll holder'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from European Union sellers (25%), while demand is strongest in United Kingdom — a gap worth exploiting.

'toilet roll holder' has a keyword difficulty of 24/100 (easy). Combined with a median product price of $29.88, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'toilet roll holder' products range from $3 to $193.14. The median is $29.88 and the average is $48.56. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

United Kingdom generates 55% of searches for 'toilet roll holder'. United States and European Union also show meaningful demand. Competition is centered in European Union instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'toilet roll holder' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'toilet roll holder' include 'toilet paper holder' and 'bathroom decor'.

The cost per click for 'toilet roll holder' is $0.82. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'toilet roll holder'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required