toilet paper holder
'toilet paper holder' is a highly searched keyword with 90,500 average monthly searches. It has moderate competition on Etsy with 12,276 listings targeting the keyword. Search interest rose 22% between November 2025 and October 2026 — a good sign for sellers entering this market. With a keyword difficulty of 24/100, 'toilet paper holder' is relatively easy to rank for because the 90,500 monthly searches far outweigh the competition. Products in this category typically sell between $2 and $175.99, with most priced around $39. The estimated cost per click for 'toilet paper holder' is $0.76 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
90,500
Competition
12,276
Cost per click
$0.76
Keyword difficulty
24/100
Easy
'toilet paper holder' search trend
Monthly searches
| Month | Searches |
|---|---|
| November 2025 | 90,500 |
| December 2025 | 90,500 |
| January 2026 | 90,500 |
| February 2026 | 90,500 |
| March 2026 | 90,500 |
| April 2026 | 90,500 |
| May 2026 | 90,500 |
| June 2026 | 90,500 |
| July 2026 | 90,500 |
| August 2026 | 110,000 |
| September 2026 | 110,000 |
| October 2026 | 110,000 |
How much does 'toilet paper holder' cost on Etsy?
65 listings · USD
Search volume by country
90,500Competition by country
12,276How to rank for 'toilet paper holder' on Etsy
Target the right market
The market for 'toilet paper holder' is heavily concentrated in United States, which accounts for 67% of searches and 32% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price competitively
The price range for 'toilet paper holder' is unusually wide — from $2 up to $175.99. The median sits at $39, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (31% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 24/100, 'toilet paper holder' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
At 3 words, 'toilet paper holder' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'toilet paper holder'
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Open toolListing Studio
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Open toolVideo Generator
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Open toolTop Etsy listings for 'toilet paper holder'
Sample of 12 results
Wood Wall Mount Toilet Paper Holder Wave, Floating TP Storage
EWARTWOODS
Wooden Toilet Paper Holder with Shelf, Wall Mounted Toilet Roll Holder, Extra Toilet Paper Storage, Oak Tissue Holder for Powder Rooms
PromiDesign
Sheep Toilet Paper Holder, Funny Farmhouse Bathroom Decor, Cute Sheep Bathroom Accessory, Unique Roll Holder, Animal Bathroom Organizer
LeoPrintizations
Crochet Toilet Paper Holder Pattern PDF - Bathroom Decor Crochet Pattern, Crochet Pattern PDF, Amigurumi Toilet Paper Holder Pattern
ArtyVilla
Toilettenpapierhalter Eiche | Scandi Design | Made in Germany | Badezimmer | 4 Farben
ScandiHooks
Toilet Paper Holder - Rounded Iron Hand Forged Steel TP Holder -Modern Blacksmith Made Toilet Paper Bar
AdirondackBlacksmith
Toilettenpapierhalter aus Holz
WoodStyleDeutschland
American Walnut Toilet Paper Holder: Minimalist Bathroom Decor
MesstoWoodDesign
Crochet Toilet Paper Holder Pattern PDF, Amigurumi Tissue Roll Holder, Easy Bathroom Decor Crochet Pattern, Beginners Friendly PDF Download
KnitifyArt
Heart Hand-Forged Toilet Paper Holder Wrought Iron Rustic/Country
GadsbyHome
Hippo Toilet Paper Holder, Cute Bathroom Decor, Funny Hippo Lover Gift
3DKPRINTzzz
Frog Toilet Paper Holder, Funny Farmhouse Bathroom Decor, Cute Frog Bathroom Accessory, Unique Roll Holder, Animal Bathroom Organizer
LeoPrintizations
Frequently asked questions about 'toilet paper holder'
How much search demand does 'toilet paper holder' get?
'toilet paper holder' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.
How saturated is the market for 'toilet paper holder'?
There are 12,276 Etsy listings competing for 'toilet paper holder'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'toilet paper holder' worth targeting for my Etsy shop?
'toilet paper holder' has a keyword difficulty of 24/100 (easy). Combined with a median product price of $39, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'toilet paper holder' products?
Prices for 'toilet paper holder' products range from $2 to $175.99. The median is $39 and the average is $44.17.
Which countries have the most demand for 'toilet paper holder'?
United States generates 67% of searches for 'toilet paper holder'. United Kingdom and European Union also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'toilet paper holder'?
Place 'toilet paper holder' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'toilet paper holder' include 'toilet roll holder' and 'bathroom decor'.
How commercially valuable is 'toilet paper holder'?
The cost per click for 'toilet paper holder' is $0.76. High ad competition combined with a median product price of $39 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'toilet paper holder' seasonal or trending?
Search volume rose 22% between November 2025 and October 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.
Keywords related to 'toilet paper holder'
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