paper towel holder
'paper towel holder' is a highly searched keyword with 60,500 average monthly searches. It has moderate competition on Etsy with 8,326 listings targeting the keyword. Search interest rose 22% between October 2025 and September 2026 — a good sign for sellers entering this market. With a keyword difficulty of 24/100, 'paper towel holder' is relatively easy to rank for because the 60,500 monthly searches far outweigh the competition. Products in this category typically sell between $8.13 and $243.35, with most priced around $39.73. The estimated cost per click for 'paper towel holder' is $0.56 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
60,500
Competition
8,326
Cost per click
$0.56
Keyword difficulty
24/100
Easy
'paper towel holder' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 60,500 |
| November 2025 | 60,500 |
| December 2025 | 60,500 |
| January 2026 | 60,500 |
| February 2026 | 49,500 |
| March 2026 | 60,500 |
| April 2026 | 60,500 |
| May 2026 | 60,500 |
| June 2026 | 60,500 |
| July 2026 | 74,000 |
| August 2026 | 74,000 |
| September 2026 | 74,000 |
How much does 'paper towel holder' cost on Etsy?
78 listings · USD
Search volume by country
60,500Competition by country
8,326How to rank for 'paper towel holder' on Etsy
Target the right market
The market for 'paper towel holder' is heavily concentrated in United States, which accounts for 67% of searches and 49% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price competitively
The price range for 'paper towel holder' is unusually wide — from $8.13 up to $243.35. The median sits at $39.73, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 24/100, 'paper towel holder' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
At 3 words, 'paper towel holder' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'paper towel holder'
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Open toolTop Etsy listings for 'paper towel holder'
Sample of 12 results
Paper Towel Holder Under Cabinet for Kitchen Storage in Many Colors
CascadeIronCo
Mushroom Paper Towel Holder, Rustic Copper Cast Iron Kitchen Decor, 13"
IronBlossomShop
The Hyde Hall Paper Towel Holder – Industrial Steel Under Cabinet Mount, Farmhouse Kitchen Hardware, Wall Mount Dispenser, Handmade USA
IndustrialFarmCo
Wooden Paper Towel Holder, Free Standing or Wall Mounted Towel Rack, Minimalist Kitchen Decor, Handmade Countertop Roll Holder, Home Gift
TheWoodDecor
Mouse inspired paper towel holder/SOLID WOOD
UtterlyInspired
Magnetic Paper Towel Holder: Steel & Oak Kitchen Roll Dispenser
Studio3Sdesign
Flower Paper Towel Holder Flower Shaped Base Unique Design Made of Wood Custom Colors
WolfcreekWoodcrafts
Porta rotolo cucina, porta rotolo carta, portarotolo legno, faro nautico, stile marino, arredo cucina, portarotolo carta, regalo per mamma
Dondolegno
Multi Green Onyx Paper Towel Holder Stand - Solid Stone Countertop Kitchen Roll Organizer
TheWolfard
Paper Towel Holder Pottery Template, Handbuilt Clay Kitchen Design, Ceramic Slab Project, DIY Pottery Guide, Printable PDF Download
ClayfulTemplates
Iron Paper Towel Holder, Home Decor, For The Home, Rustic, Farmhouse Decor
IronGardenCo
Paper Towel Holder, Wall Mount handmade paper towel hanger, decorative paper towel stand
RTZenDecor
Frequently asked questions about 'paper towel holder'
How much search demand does 'paper towel holder' get?
'paper towel holder' receives 60,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.
How saturated is the market for 'paper towel holder'?
There are 8,326 Etsy listings competing for 'paper towel holder'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'paper towel holder' worth targeting for my Etsy shop?
'paper towel holder' has a keyword difficulty of 24/100 (easy). Combined with a median product price of $39.73, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'paper towel holder' products?
Prices for 'paper towel holder' products range from $8.13 to $243.35. The median is $39.73 and the average is $50.06. 45% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.
Which countries have the most demand for 'paper towel holder'?
United States generates 67% of searches for 'paper towel holder'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'paper towel holder'?
Place 'paper towel holder' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'paper towel holder' include 'housewarming gift' and 'kitchen decor'.
How commercially valuable is 'paper towel holder'?
The cost per click for 'paper towel holder' is $0.56. High ad competition combined with a median product price of $39.73 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'paper towel holder' seasonal or trending?
Search volume rose 22% between October 2025 and September 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2026.
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