Keyword Overview

reformer pilates

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Monthly Search Volume

673,000

High volume

Competition

2,676

Low competition

Cost Per Click

$1.25

High ad competition

Keyword Difficulty

7/100

Easy

'reformer pilates' Search Trend

MonthSearches
April 2025673,000
May 2025673,000
June 2025550,000
July 2025673,000
August 2025673,000
September 2025673,000
October 2025673,000
November 2025673,000
December 2025673,000
January 2026823,000
February 2026823,000
March 2026823,000

Search Volume by Country

673,000
USA 135,000
20%
UK 110,000
16%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 428,000
64%

Competition by Country

2,676
USA 2,124
79%
UK 373
14%
AUS 179
7%
CAN --
--
EU --
--
IND --
--
OTHER 0
0%

How to Rank for 'reformer pilates' on Etsy

Target the Right Market

United States leads both search demand (20%) and competition (79%) for 'reformer pilates', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 7/100, 'reformer pilates' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'reformer pilates' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'reformer pilates'

Frequently Asked Questions About 'reformer pilates'

'reformer pilates' receives 673,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 2,165 Etsy listings competing for 'reformer pilates'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'reformer pilates' has a keyword difficulty of 7/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 20% of searches for 'reformer pilates'.

Since 'reformer pilates' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'reformer pilates' is $1.25. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 22% between April 2025 and March 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around January 2026.

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