Keyword Overview

instagram post

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Monthly Search Volume

110,000

High volume

Competition

97,286

High competition

Cost Per Click

$2.04

Low ad competition

Keyword Difficulty

41/100

Moderate

'instagram post' Search Trend

MonthSearches
June 202590,500
July 202574,000
August 202590,500
September 2025110,000
October 2025135,000
November 2025110,000
December 2025110,000
January 2026110,000
February 2026110,000
March 2026135,000
April 2026110,000
May 2026110,000

Search Volume by Country

110,000
USA 33,100
30%
IND 27,100
25%
CAN 3,600
3%
AUS 2,900
3%
UK 2,900
3%
OTHER 40,400
37%

Competition by Country

97,286
USA 77,858
80%
UK 7,935
8%
CAN 7,423
8%
AUS 3,477
4%
IND 593
1%
OTHER 0
0%

How to Rank for 'instagram post' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (80%) for 'instagram post', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 41/100, 'instagram post' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.04 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'instagram post' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'instagram post'

Frequently Asked Questions About 'instagram post'

'instagram post' receives 110,000 monthly searches globally. That's substantial demand, but with 80,722 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 80,722 Etsy listings competing for 'instagram post'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'instagram post' has a keyword difficulty of 41/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 30% of searches for 'instagram post'. India and Canada also show meaningful demand.

Since 'instagram post' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'instagram post' is $2.04. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around October 2025.

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