plaid
'plaid' is a highly searched keyword with 450,000 average monthly searches. It has heavy competition on Etsy with 497,839 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 48/100, ranking for 'plaid' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.25 and $178, with most priced around $33.50. The estimated cost per click for 'plaid' is $12.60 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly Search Volume
450,000
Competition
497,839
Cost Per Click
$12.60
Keyword Difficulty
48/100
Moderate
'plaid' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 550,000 |
| July 2025 | 368,000 |
| August 2025 | 368,000 |
| September 2025 | 450,000 |
| October 2025 | 450,000 |
| November 2025 | 673,000 |
| December 2025 | 550,000 |
| January 2026 | 450,000 |
| February 2026 | 368,000 |
| March 2026 | 368,000 |
| April 2026 | 368,000 |
| May 2026 | 368,000 |
How Much Does 'plaid' Cost on Etsy?
85 listings · USD
Search Volume by Country
450,000Competition by Country
497,839How to Rank for 'plaid' on Etsy
Target the Right Market
United States leads both search demand (45%) and competition (73%) for 'plaid', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'plaid' is unusually wide — from $1.25 up to $178. The median sits at $33.50, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 47% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 48/100, 'plaid' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $12.60 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'plaid' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gift for her' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'plaid'
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Listing Studio
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Video Generator
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Top Etsy Listings for 'plaid'
sample of 12 results
Ralph Lauren Plaid Pillow Cover | Designer Throw Pillow, Linen Back
BelaDesignWorkroom
Buffalo Plaid Wallpaper - Putty 8" Buffalo Plaid By Danika Herrick - Custom Printed Removable Self Adhesive Wallpaper Roll by Spoonflower
Spoonflower
Autumn Plaid dog collar,fall dog collar,dog collar,boy dog collar,girl dog collar,pumpkin plaid dog collar,orange and brown plaid dog collar
Hairofthedogcollars
Red Buffalo Check Pillow Cover, 100% Cotton Plaid Cushion
HomeLiving
Vintage Red Black Buffalo Plaid Woolrich Mackinaw Cruiser Car Jacket Coat / Size M - L
RagsandBonesVintage
Vintage 80s Buffalo Plaid Flannel Dress | Carol Anderson
JuniperLouVintage
60s Plaid Dress Blue Green Tartan Dress Mod Sheath Wool Dress 1960s Midi Mad Men Vintage Winter Short Sleeve Cocktail High Waisted Small
ShopExile
Kilt Accessories Package - Scottish Tartan Fly Plaid - Brooch Pin - Kilt Pin - Pair of Flashes
KiltsandPlaids
Red Plaid iPhone Case, Tartan Christmas Holiday Preppy Phone Cover for 17 Pro Max 16 15 14 13 12 Old Money Aesthetic Gift for Her or Friend
OhForPitteSake
45 Seamless Tartan Plaid Fabric Patterns, Digital Textures (Digital Download)
GoharGraphics
Blue Picnic Blanket Plaid Book Sleeve (Hardcover)
BookNerdChelcie
Tan and White Buffalo Plaid Pillow Cover | Neutral Beige Plaid Accent Pillow | Classic Plaid Throw Pillow | Classic Home Decor | Harris
porterlanehome
Frequently Asked Questions About 'plaid'
'plaid' receives 450,000 monthly searches globally. That's substantial demand, but with 497,839 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
There are 497,839 Etsy listings competing for 'plaid'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'plaid' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'plaid' products range from $1.25 to $178. The median is $33.50 and the average is $40.62. 47% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 45% of searches for 'plaid'. European Union and Canada also show meaningful demand.
Since 'plaid' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'plaid' include 'gift for her' and 'kilt fly plaid'.
The cost per click for 'plaid' is $12.60. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Search volume dropped 33% between June 2025 and May 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords Related to 'plaid'
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