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Keyword overview Updated Jul 30, 2026

natural ruby pendant

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Monthly search volume

480

Medium volume

Competition

36,923

Medium competition

Cost per click

$1.38

High ad competition

Keyword difficulty

58/100

Moderate

'natural ruby pendant' search trend

Monthly searches

MonthSearches
September 2025480
October 2025320
November 2025390
December 2025590
January 2026880
February 2026480
March 2026390
April 2026390
May 2026480
June 2026480
July 2026590
August 2026480

How much does 'natural ruby pendant' cost on Etsy?

Under $10 1%
$10 – $25 3%
$25 – $50 11%
$50 – $100 26%
$100+ 59%

73 listings · USD

Search volume by country

480
OTHER 480
100%

Competition by country

36,923
AUS 231
1%
OTHER 36,692
99%

How to rank for 'natural ruby pendant' on Etsy

Target the right market

Search demand for 'natural ruby pendant' is strongest in Others (100%), but most competing listings come from sellers in Australia (1%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $132.74 with shipping options that appeal to Others buyers.

Price competitively

The price range for 'natural ruby pendant' is unusually wide — from $7.98 up to $1780. The median sits at $132.74, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 59% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.

Ranking difficulty

With a difficulty score of 58/100, 'natural ruby pendant' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.38 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

At 3 words, 'natural ruby pendant' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'natural ruby pendant'

Top Etsy listings for 'natural ruby pendant'

Sample of 12 results
Ruby Pendant, Natural Ruby Pendant, Real Ruby, July Birthstone, Silver Pendant, Vintage Pendant, Red Pendant, Small Pendant, Dainty Pendant

Ruby Pendant, Natural Ruby Pendant, Real Ruby, July Birthstone, Silver Pendant, Vintage Pendant, Red Pendant, Small Pendant, Dainty Pendant

£123.00 350 6,500

AdinaStone

Ruby Necklace Natural Ruby Pendant Necklace Red Stone Necklace Gift For Her Birthstone Necklace For Women

Ruby Necklace Natural Ruby Pendant Necklace Red Stone Necklace Gift For Her Birthstone Necklace For Women

$37.50 348 7,708

ALOAJEWELRY

Ruby in Zoisite Pendants Necklace Natural Ruby Pendant Healing Crystal Stone Necklace for Men Women Gemstone Gold Necklace Energy crystals

Ruby in Zoisite Pendants Necklace Natural Ruby Pendant Healing Crystal Stone Necklace for Men Women Gemstone Gold Necklace Energy crystals

$17.00 226 2,541

BonBonStones

Natural Ruby Pendant, Ruby Pendant Necklace, July Birthstone Necklace, Expecting Mom Gift

Natural Ruby Pendant, Ruby Pendant Necklace, July Birthstone Necklace, Expecting Mom Gift

$150.00 169 3,474

DesignsbyNatureGems

Victorian Pendant, Ruby Pendant, Natural Ruby Pendant, Artistic Pendant, July Pendant, Red Pendant, Vintage Pendants, Silver Pendant, Ruby

Victorian Pendant, Ruby Pendant, Natural Ruby Pendant, Artistic Pendant, July Pendant, Red Pendant, Vintage Pendants, Silver Pendant, Ruby

£693.00 76 882

AdinaStone

Vintage 14K Solid Yellow Gold Oval cut Natural Ruby Pendant.

Vintage 14K Solid Yellow Gold Oval cut Natural Ruby Pendant.

$468.75 46 532

wandajewelry2013

Personalized Ruby Necklace Personalized Natural Ruby Pendant Birthstone Necklace Custom Birthstone With Name Personalized Jewelry

Personalized Ruby Necklace Personalized Natural Ruby Pendant Birthstone Necklace Custom Birthstone With Name Personalized Jewelry

$44.50 46 1,057

ALOAJEWELRY

Ruby Pendant Natural Ruby Pendant July Birthstone Dainty Ruby Necklace Natural Ruby Layering Pendant

Ruby Pendant Natural Ruby Pendant July Birthstone Dainty Ruby Necklace Natural Ruby Layering Pendant

$41.00 40 478

DonnaCocciaCreations

Celtic Necklace Gold - 14K Yellow Gold Natural Ruby Pendant - Unique Gothmas Jewelry - Gothmas Gift For Her - Flower Ruby Celtic Necklace

Celtic Necklace Gold - 14K Yellow Gold Natural Ruby Pendant - Unique Gothmas Jewelry - Gothmas Gift For Her - Flower Ruby Celtic Necklace

$550.00 34 402

byADORA

Natural Ruby Pendant Necklace: 15.38 Carat Sterling Silver Chain

Natural Ruby Pendant Necklace: 15.38 Carat Sterling Silver Chain

$277.34 26 375

StunBlinds

Natural Ruby Pendant Necklace: Gold-Plated Sterling Silver Birthstone

Natural Ruby Pendant Necklace: Gold-Plated Sterling Silver Birthstone

$44.00 25 1,283

Lajarajewels

Natural Ruby Pendant, 14K Solid Yellow Gold Holy Cross Pendant, July Birthstone

Natural Ruby Pendant, 14K Solid Yellow Gold Holy Cross Pendant, July Birthstone

$699.00 25 321

kkgemsandjewels

Frequently asked questions about 'natural ruby pendant'

How much search demand does 'natural ruby pendant' get?

'natural ruby pendant' receives 480 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (100%) comes from Others.

How saturated is the market for 'natural ruby pendant'?

There are 36,923 Etsy listings competing for 'natural ruby pendant'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from Australia sellers (1%), while demand is strongest in Others — a gap worth exploiting.

Is 'natural ruby pendant' worth targeting for my Etsy shop?

'natural ruby pendant' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'natural ruby pendant' products?

Prices for 'natural ruby pendant' products range from $7.98 to $1780. The median is $132.74 and the average is $319.23. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 59% of listings fall in the $100+ range, which is where most buyer expectations are set.

Which countries have the most demand for 'natural ruby pendant'?

Others generates 100% of searches for 'natural ruby pendant'. Competition is centered in Australia instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'natural ruby pendant'?

Place 'natural ruby pendant' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'natural ruby pendant' include 'july birthstone' and 'ruby pendant'.

How commercially valuable is 'natural ruby pendant'?

The cost per click for 'natural ruby pendant' is $1.38. High ad competition combined with a median product price of $132.74 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'natural ruby pendant' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.

Keywords related to 'natural ruby pendant'

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