Keyword Overview

july birthstone

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Monthly Search Volume

201,000

High volume

Competition

53,723

High competition

Cost Per Click

$1.03

High ad competition

Keyword Difficulty

38/100

Moderate

'july birthstone' Search Trend

MonthSearches
June 2025246,000
July 2025368,000
August 2025165,000
September 2025165,000
October 2025165,000
November 2025201,000
December 2025301,000
January 2026201,000
February 2026165,000
March 2026165,000
April 2026165,000
May 2026201,000

Search Volume by Country

201,000
USA 135,000
67%
UK 18,100
9%
CAN 12,100
6%
EU 4,400
2%
IND 2,400
1%
OTHER 29,000
14%

Competition by Country

53,723
IND 22,561
42%
USA 21,072
39%
UK 4,650
9%
CAN 1,710
3%
EU 1,457
3%
AUS 502
1%
OTHER 1,771
3%

How to Rank for 'july birthstone' on Etsy

Target the Right Market

Search demand for 'july birthstone' is strongest in United States (67%), but most competing listings come from sellers in India (42%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 38/100, 'july birthstone' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.03 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'july birthstone' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'july birthstone'

Frequently Asked Questions About 'july birthstone'

'july birthstone' receives 201,000 monthly searches globally. That's substantial demand, but with 53,723 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

There are 53,723 Etsy listings competing for 'july birthstone'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from India sellers (42%), while demand is strongest in United States — a gap worth exploiting.

'july birthstone' has a keyword difficulty of 38/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 67% of searches for 'july birthstone'. United Kingdom and Canada also show meaningful demand. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'july birthstone' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'july birthstone' is $1.03. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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