Keyword Overview

gemstone pendant

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Monthly Search Volume

3,600

High volume

Competition

1,242,177

High competition

Cost Per Click

$0.91

High ad competition

Keyword Difficulty

65/100

Moderate

'gemstone pendant' Search Trend

MonthSearches
June 20253,600
July 20253,600
August 20253,600
September 20253,600
October 20254,400
November 20253,600
December 20253,600
January 20263,600
February 20262,900
March 20263,600
April 20263,600
May 20262,900

Search Volume by Country

3,600
USA 1,300
36%
IND 880
24%
UK 260
7%
CAN 170
5%
EU 140
4%
OTHER 850
24%

Competition by Country

1,242,177
IND 614,184
49%
USA 378,567
30%
EU 76,122
6%
UK 57,548
5%
CAN 28,912
2%
AUS 15,061
1%
OTHER 71,783
6%

How to Rank for 'gemstone pendant' on Etsy

Target the Right Market

Search demand for 'gemstone pendant' is strongest in United States (36%), but most competing listings come from sellers in India (49%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 65/100, 'gemstone pendant' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'gemstone pendant' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'gemstone pendant'

Frequently Asked Questions About 'gemstone pendant'

'gemstone pendant' receives 3,600 monthly searches globally. That's substantial demand, but with 1,242,177 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 1,242,177 Etsy listings competing for 'gemstone pendant'. With a difficulty score of 65/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from India sellers (49%), while demand is strongest in United States — a gap worth exploiting.

'gemstone pendant' has a keyword difficulty of 65/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 36% of searches for 'gemstone pendant'. India and United Kingdom also show meaningful demand. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'gemstone pendant' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'gemstone pendant' is $0.91. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 19% between June 2025 and May 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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