natural colorant
'natural colorant' is a highly searched keyword with 18,100 average monthly searches. It has relatively low competition on Etsy with only 1,601 listings targeting the keyword. Search interest dropped 18% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 14/100, 'natural colorant' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $2 and $140, with most priced around $10. The estimated cost per click for 'natural colorant' is $1.26 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
18,100
Competition
1,601
Cost per click
$1.26
Keyword difficulty
14/100
Easy
'natural colorant' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 22,200 |
| October 2025 | 18,100 |
| November 2025 | 18,100 |
| December 2025 | 18,100 |
| January 2026 | 18,100 |
| February 2026 | 18,100 |
| March 2026 | 18,100 |
| April 2026 | 18,100 |
| May 2026 | 18,100 |
| June 2026 | 14,800 |
| July 2026 | 18,100 |
| August 2026 | 18,100 |
How much does 'natural colorant' cost on Etsy?
71 listings · USD
Search volume by country
18,100Competition by country
1,601How to rank for 'natural colorant' on Etsy
Target the right market
United States leads both search demand (30%) and competition (59%) for 'natural colorant', but neither is overwhelmingly dominant.
Price competitively
The price range for 'natural colorant' is unusually wide — from $2 up to $140. The median sits at $10, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 49% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking difficulty
With a difficulty score of 14/100, 'natural colorant' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'natural colorant' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'natural colorants' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'natural colorant'
Generate Tags
Find the best tags to pair with 'natural colorant' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'natural colorant' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'natural colorant' from scratch
Open toolVideo Generator
Turn your 'natural colorant' product photos into a listing video
Open toolTop Etsy listings for 'natural colorant'
Sample of 12 results
Edible Glitter Sampler – Natural Color Flash Dust for Cakes, Drinks & Cocktails – Food Grade Variety Set (16 Colors)
SugarArtSupply
ULTRAMARINE BLUE (Cobalt) Natural Oxide Pigment Color (Matte) Cosmetic Colorant
WildHerb
Natural Soap Colorants: Plant-Based Madder, Hibiscus, Turmeric, Paprika, Charcoal, Spirulina (1 oz Packs)
CraftingIsGoodForYou
Marigold Natural Dye For Yellow Colors, Orange Botanical Dyes, Natural Colorant, 50 g, 100 g
ForestsAndMeadows
Red Iron Oxide Natural Colorant Cosmetic Grade Lip Color
WildHerb
Clitoria ternatea SEEDS/Butterly Pea Flower/Blue Natural Dye/Maui Seeds
MauiSeedCompany
LOT of Mica in 5ml Jars/39 Colors to Choose From/Soap Colorant/candle dyes/nail and resin colorants/eyeshadow/Ethically sourced
WilmaBeautyCraft
Kamala Natural Colorant For Gold And Orange Shades. 50 g - 200 g
ForestsAndMeadows
Hibiscus Powder, 1 Oz Hibiscus Powder, Hibiscus Natural Coloring, Powdered Hibiscus, Ground Hibiscus Flower, Goddess of Herbs
GoddessOfHerbs
Cosmetic matte soap colorants/Natural oxides/candle dyes/nail dip powder colorants/resin colorants/eyeshadow/Ethically sourced
WilmaBeautyCraft
HIBISCUS POWDER | Ground Hibiscus Sabdariffa | Herbal Tea, Culinary Use, Natural Colorant & Bulk Food Ingredient
HERBSLIFE
Purple Sweet Potato Powder, 1 Oz Dry Purple Sweet Potato Powder, Natural Purple Colorant, Ground Purple Sweet Potato, Sweet Potato Powder
GoddessOfHerbs
Frequently asked questions about 'natural colorant'
How much search demand does 'natural colorant' get?
'natural colorant' receives 18,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'natural colorant'?
There are 1,601 Etsy listings competing for 'natural colorant'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
Is 'natural colorant' worth targeting for my Etsy shop?
'natural colorant' has a keyword difficulty of 14/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'natural colorant' products?
Prices for 'natural colorant' products range from $2 to $140. The median is $10 and the average is $16.77. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 49% of listings fall in the Under $10 range, which is where most buyer expectations are set.
Which countries have the most demand for 'natural colorant'?
United States generates 30% of searches for 'natural colorant'.
How do I get my listing to rank for 'natural colorant'?
Since 'natural colorant' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'natural colorant' include 'natural colorants' and 'soap making'.
How commercially valuable is 'natural colorant'?
The cost per click for 'natural colorant' is $1.26. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.
Is 'natural colorant' seasonal or trending?
Search volume dropped 18% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'natural colorant'
Tags
Materials
Ready to stand out?
Join 500,000+ Etsy sellers growing with RankHero.
Start freeNo credit card required