mum
'mum' is a highly searched keyword with 368,000 average monthly searches. It has heavy competition on Etsy with 5,834,116 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 51/100, ranking for 'mum' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $0.75 and $145, with most priced around $17. The estimated cost per click for 'mum' is $0.29 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly search volume
368,000
Competition
5,834,116
Cost per click
$0.29
Keyword difficulty
51/100
Moderate
'mum' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 673,000 |
| October 2025 | 550,000 |
| November 2025 | 301,000 |
| December 2025 | 301,000 |
| January 2026 | 301,000 |
| February 2026 | 246,000 |
| March 2026 | 301,000 |
| April 2026 | 301,000 |
| May 2026 | 301,000 |
| June 2026 | 246,000 |
| July 2026 | 246,000 |
| August 2026 | 450,000 |
How much does 'mum' cost on Etsy?
83 listings · USD
Search volume by country
368,000Competition by country
5,834,116How to rank for 'mum' on Etsy
Target the right market
United States leads both search demand (30%) and competition (73%) for 'mum', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'mum' is unusually wide — from $0.75 up to $145. The median sits at $17, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 47% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 51/100, 'mum' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'mum' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'mom' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'mum'
Generate Tags
Find the best tags to pair with 'mum' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'mum' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'mum' from scratch
Open toolVideo Generator
Turn your 'mum' product photos into a listing video
Open toolTop Etsy listings for 'mum'
Sample of 12 results
Handmade Resin Coaster: Dried Flowers, Mum/Nan Gift
HMLetterboxSmiles
Cheer Mom - Custom Color - Iron on Rhinestone Transfer Bling Rhinestone Iron on School Mom Rhinestone Applique - DIY Cheer Rhinestone Shirt
BlingPlaza
Boy Mom Car Charm: Cow Print Ribbon, Handmade Car Accessories
SweetCreatUSArt
Beer Babe Hat | Girl Mom Hat | Dog Mama Hat | Camo Bill Hat | Cheetah Bill Hat | Beer | Dog Mom Hat |
Gettruckedup
Bumble Nums Family group shirts Mom and Dad and child birthday shirt super simple songs birthday shirt
SaavyDesign
Halloween baby shower corsage/ spooky baby shower mum/little ghost mom pin/little boo ribbon/Halloween baby shower theme
Felysosacrafts
Mama and Mini Knit Sweater, Matching Mom Daughter Outfit, Baby knitted Sweater, Mommy and me Outfit, Mama Pullover Sweatshirts, Baby Gift
MamaAndBabyCompany
Inspirational Mom Baseball Caps
LbdesignsByLindsey
Sports Mom Keychain, keychain, gifts for her, baseball mom, soccer mom, softball mom, team spirit, custom gift, field, school spirit
RedHousePretties
RESTOCKED Mommy & Me Silver Glitter Sandals | Matching Mom and Daughter Shoes | Sparkly Summer Slides
PilarRoseBoutique
Softball Baseball Heart Mom Rhinestone Car Decal
Wrhinestoner
Mom And Dad Hat| Pregnancy Announcement Hat| Dad Embroidery Hat| Baseball Cap| Custom Embroidery| Mothers Day Gift| Fathers Day Gift
JMDesignsApparel
Frequently asked questions about 'mum'
How much search demand does 'mum' get?
'mum' receives 368,000 monthly searches globally. That's substantial demand, but with 5,834,116 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'mum'?
There are 5,834,116 Etsy listings competing for 'mum'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'mum' worth targeting for my Etsy shop?
'mum' has a keyword difficulty of 51/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'mum' products?
Prices for 'mum' products range from $0.75 to $145. The median is $17 and the average is $21.91. 47% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'mum'?
United States generates 30% of searches for 'mum'. United Kingdom and Australia also show meaningful demand.
How do I get my listing to rank for 'mum'?
Since 'mum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'mum' include 'mom' and 'mothers day'.
How commercially valuable is 'mum'?
The cost per click for 'mum' is $0.29. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Is 'mum' seasonal or trending?
Search volume dropped 33% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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