Keyword Overview

mens lingerie

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Monthly Search Volume

40,500

High volume

Competition

11,183

Medium competition

Cost Per Click

$0.64

Medium ad competition

Keyword Difficulty

26/100

Easy

'mens lingerie' Search Trend

MonthSearches
July 202540,500
August 202540,500
September 202540,500
October 202540,500
November 202540,500
December 202549,500
January 202649,500
February 202640,500
March 202640,500
April 202633,100
May 202633,100
June 202633,100

Search Volume by Country

40,500
USA 27,100
67%
EU 1,000
2%
OTHER 12,400
31%

Competition by Country

11,183
USA 3,911
35%
EU 2,683
24%
UK 2,087
19%
OTHER 2,502
22%

How to Rank for 'mens lingerie' on Etsy

Target the Right Market

The market for 'mens lingerie' is heavily concentrated in United States, which accounts for 67% of searches and 35% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 26/100, 'mens lingerie' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'mens lingerie' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'mens lingerie'

Frequently Asked Questions About 'mens lingerie'

'mens lingerie' receives 40,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.

There are 11,183 Etsy listings competing for 'mens lingerie'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'mens lingerie' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 67% of searches for 'mens lingerie'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'mens lingerie' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'mens lingerie' is $0.64. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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