Keyword overview

sustainable underwear

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Monthly search volume

4,400

High volume

Competition

1,730

Low competition

Cost per click

$1.74

Medium ad competition

Keyword difficulty

20/100

Easy

'sustainable underwear' search trend

Monthly searches

MonthSearches
August 20254,400
September 20254,400
October 20253,600
November 20251,300
December 20251,900
January 20261,600
February 202614,800
March 20262,900
April 20262,400
May 20262,400
June 202612,100
July 20264,400

Search volume by country

4,400
OTHER 4,400
100%

Competition by country

1,730
USA 571
33%
OTHER 1,159
67%

How to rank for 'sustainable underwear' on Etsy

Target the right market

Search demand for 'sustainable underwear' is strongest in Others (100%), but most competing listings come from sellers in United States (33%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking difficulty

With a difficulty score of 20/100, 'sustainable underwear' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'sustainable underwear' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'sustainable underwear'

Frequently asked questions about 'sustainable underwear'

How much search demand does 'sustainable underwear' get?

'sustainable underwear' receives 4,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (100%) comes from Others.

How saturated is the market for 'sustainable underwear'?

There are 1,730 Etsy listings competing for 'sustainable underwear'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United States sellers (33%), while demand is strongest in Others — a gap worth exploiting.

Is 'sustainable underwear' worth targeting for my Etsy shop?

'sustainable underwear' has a keyword difficulty of 20/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'sustainable underwear'?

Others generates 100% of searches for 'sustainable underwear'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'sustainable underwear'?

Since 'sustainable underwear' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'sustainable underwear'?

The cost per click for 'sustainable underwear' is $1.74. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Is 'sustainable underwear' seasonal or trending?

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around February 2026.

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