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Keyword overview Updated Aug 19, 2026

mary jane

'mary jane' is a highly searched keyword with 673,000 average monthly searches. It has moderate competition on Etsy with 18,057 listings targeting the keyword. In the past year, search interest peaked in August 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 22/100, 'mary jane' is relatively easy to rank for because the 673,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.50 and $301.84, with most priced around $35. The estimated cost per click for 'mary jane' is $0.60 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

673,000

High volume

Competition

18,057

Medium competition

Cost per click

$0.60

High ad competition

Keyword difficulty

22/100

Easy

'mary jane' search trend

Monthly searches

MonthSearches
October 2025550,000
November 2025550,000
December 2025550,000
January 2026550,000
February 2026550,000
March 2026673,000
April 2026673,000
May 2026673,000
June 2026823,000
July 2026823,000
August 20261,220,000
September 2026823,000

How much does 'mary jane' cost on Etsy?

Under $10 32%
$10 – $25 13%
$25 – $50 11%
$50 – $100 9%
$100+ 35%

75 listings · USD

Search volume by country

673,000
USA 165,000
25%
OTHER 508,000
75%

Competition by country

18,057
USA 12,017
67%
AUS 248
1%
OTHER 5,792
32%

How to rank for 'mary jane' on Etsy

Target the right market

United States leads both search demand (25%) and competition (67%) for 'mary jane', but neither is overwhelmingly dominant.

Price competitively

The price range for 'mary jane' is unusually wide — from $1.50 up to $301.84. The median sits at $35, which is a better benchmark than the average since the spread is so large. The most populated bracket is $100+ (35% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 22/100, 'mary jane' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'mary jane' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'mary jane shoes' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'mary jane'

Top Etsy listings for 'mary jane'

Sample of 12 results
Mary Jane, leather boots, handmade, vintage shoes, women's shoes, small leather shoes, birthday gift, Christmas gift

Mary Jane, leather boots, handmade, vintage shoes, women's shoes, small leather shoes, birthday gift, Christmas gift

HKD 300.00 1,383 32,814

SpecimenHK

Black Leather Mary Janes with heart: Heart T-Strap Shoes

Black Leather Mary Janes with heart: Heart T-Strap Shoes

$203.00 1,261 19,673

GORshoesUA

Customizable Handmade Genuine Leather T-Strap Mary Jane Shoes,Retro square 5cm thick heel Shoes,British style Black Shoes,Low Heel Shoes

Customizable Handmade Genuine Leather T-Strap Mary Jane Shoes,Retro square 5cm thick heel Shoes,British style Black Shoes,Low Heel Shoes

$89.00 1,193 21,110

mosshe

Posy Mary Janes Doll Shoes Sewing Pattern (PDF)

Posy Mary Janes Doll Shoes Sewing Pattern (PDF)

$10.00 678 7,991

PetitGosset

Ballet Flats Mary Jane Shoes With Satin Ribbon in Rose Smoke Soft Italian Leather, Bridal Shoes, Elehandmade Ballerinas

Ballet Flats Mary Jane Shoes With Satin Ribbon in Rose Smoke Soft Italian Leather, Bridal Shoes, Elehandmade Ballerinas

€150.00 615

elehandmade

Women's Square Toe Mary Jane Flats, Leather Ankle Strap Ballet Shoes, Comfortable Everyday Footwear

Women's Square Toe Mary Jane Flats, Leather Ankle Strap Ballet Shoes, Comfortable Everyday Footwear

$220.99 443 7,230

Vzutik

Orange  Halloween Jack O Lantern Mary Jane Flats - Sizes 6 to 11

Orange Halloween Jack O Lantern Mary Jane Flats - Sizes 6 to 11

$27.00 316 2,192

emandsprout

Crochet Pattern // Beginner Easy Newborn Toddler Mary Jane Strap Slipper Shoes // Oakland Baby Booties Pattern PDF

Crochet Pattern // Beginner Easy Newborn Toddler Mary Jane Strap Slipper Shoes // Oakland Baby Booties Pattern PDF

$5.75 288 5,545

HopefulHoneyDesigns

ENGLISH  Vintage Knitting Pattern Baby Mary Jane Shoes Beach Sandals Ballet Pumps Baby Shower Gift Christening DK Newborn to 12m

ENGLISH Vintage Knitting Pattern Baby Mary Jane Shoes Beach Sandals Ballet Pumps Baby Shower Gift Christening DK Newborn to 12m

£1.45 186 8,547

VintageBabyPatternCo

Women’s Barefoot Mary Jane Sandals, Wide Minimalist Sandals in Brown Genuine Leather, Comfortable Everyday Shoes

Women’s Barefoot Mary Jane Sandals, Wide Minimalist Sandals in Brown Genuine Leather, Comfortable Everyday Shoes

$110.00 180 6,079

rubyworkshop

Scarpe Ballerine artigianali Mary Janes Donna fatte a mano in vera pelle e suola in vero cuoio. 100% Made in Italy  in qualsiasi colore

Scarpe Ballerine artigianali Mary Janes Donna fatte a mano in vera pelle e suola in vero cuoio. 100% Made in Italy in qualsiasi colore

€65.00 155 4,222

BottegaEsposito

Chocolate Brown Velvet Mary Janes Made in China | Studio Flats Shoes 35 36 37 38 39 40 41

Chocolate Brown Velvet Mary Janes Made in China | Studio Flats Shoes 35 36 37 38 39 40 41

$15.00 152 2,472

RAWSONSTUDIO

Frequently asked questions about 'mary jane'

How much search demand does 'mary jane' get?

'mary jane' receives 673,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'mary jane'?

There are 18,057 Etsy listings competing for 'mary jane'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'mary jane' worth targeting for my Etsy shop?

'mary jane' has a keyword difficulty of 22/100 (easy). Combined with a median product price of $35, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'mary jane' products?

Prices for 'mary jane' products range from $1.50 to $301.84. The median is $35 and the average is $77.99. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

Which countries have the most demand for 'mary jane'?

United States generates 25% of searches for 'mary jane'.

How do I get my listing to rank for 'mary jane'?

Since 'mary jane' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'mary jane' include 'mary jane shoes' and 'mary jane flats'.

How commercially valuable is 'mary jane'?

The cost per click for 'mary jane' is $0.60. High ad competition combined with a median product price of $35 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'mary jane' seasonal or trending?

Search volume rose 50% between October 2025 and September 2026. A 50% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.

Keywords related to 'mary jane'

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