mary jane shoes
'mary jane shoes' is a highly searched keyword with 368,000 average monthly searches. It has moderate competition on Etsy with 9,932 listings targeting the keyword. Search interest rose 22% between June 2025 and May 2026 — a good sign for sellers entering this market. With a keyword difficulty of 20/100, 'mary jane shoes' is relatively easy to rank for because the 368,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.99 and $550, with most priced around $93.63. The estimated cost per click for 'mary jane shoes' is $0.59 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
368,000
Competition
9,932
Cost Per Click
$0.59
Keyword Difficulty
20/100
Easy
'mary jane shoes' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 301,000 |
| July 2025 | 301,000 |
| August 2025 | 450,000 |
| September 2025 | 368,000 |
| October 2025 | 368,000 |
| November 2025 | 368,000 |
| December 2025 | 301,000 |
| January 2026 | 301,000 |
| February 2026 | 301,000 |
| March 2026 | 368,000 |
| April 2026 | 368,000 |
| May 2026 | 368,000 |
How Much Does 'mary jane shoes' Cost on Etsy?
80 listings · USD
Search Volume by Country
368,000Competition by Country
9,932How to Rank for 'mary jane shoes' on Etsy
Target the Right Market
United States leads both search demand (45%) and competition (44%) for 'mary jane shoes', but neither is overwhelmingly dominant.
Price Competitively
The price range for 'mary jane shoes' is unusually wide — from $2.99 up to $550. The median sits at $93.63, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 44% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking Difficulty
With a difficulty score of 20/100, 'mary jane shoes' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
At 3 words, 'mary jane shoes' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'mary jane shoes'
Generate Tags
Find the best tags to pair with 'mary jane shoes' based on real Etsy search data
Generate Titles
Build a click-worthy listing title that includes 'mary jane shoes' in the right position
Listing Studio
Create a complete, optimized Etsy listing around 'mary jane shoes' from scratch
Video Generator
Turn your 'mary jane shoes' product photos into a listing video
Top Etsy Listings for 'mary jane shoes'
sample of 12 results
Jane: Women’s Black Leather Mary Jane Shoes – Bronze Suede Strap, Perforated Dress Flats, Handcrafted and Customizable
JuliaBoShoes
Handmade Retro Mary Janes Shoes,Genuine Leather Women's 3.5cm Low Heel Shoes,Casual Leather Shoes,Square Toe Shoes
mosshe
Customizable Handmade Leather Shoes,3cm Heel Retro Style Swing Dancing Shoes,Female T-Strap Shoes,Oxford Pump Shoes,Mary Jane Shoes
mosshe
Women black leather classic Mary Jane shoes, flat chunky mary janes
GORshoesUA
Khaki Velvet Embroidered Detailed Ballerina, Bridal Ballerina Flats, Mary Jane Shoes
LamintaBridalShoes
Ivory Flower Girl Shoes/ Toddler Girl Shoes/Pearl Party Shoes/Bow Girls Shoes mary jane shoes-Genuine Leather Shoes For Girls
Flowerlodge
Handmade Black Leather Mary Jane Shoes: Retro Ballet Flats
MIUMMASH
Black Velvet Mary Janes, Black Mary Jane Shoes, Low Heel Mary Jane Flats, Women's Vintage Shoes, Ballet Flats, Velvet Black Mary Janes
EleanorLouiseCo
Women Green Leather Mary Jane Shoes: Handmade T-Strap casual Flat shoes
GORshoesUA
Olive Velvet Mary Jane Shoes- Women Vintage Shoes- Ballet Shoes
ClaraCraftStore
Vintage Inspired, Genuine Leather, Retro Women Shoes, Red and White Shoes, Mary Jane Shoes, 50s, 60s, 70s Shoes, Swing Dancing Shoes,
IrmaBoutique
Black Mary Jane Shoes, Vegan Leather T-Straps Boho Wedding Heels, Bridal Low Heeled Shoes, Women Short Wedding Sandals, Vegan Gift for Her
HylWedding
Frequently Asked Questions About 'mary jane shoes'
'mary jane shoes' receives 368,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.
There are 9,932 Etsy listings competing for 'mary jane shoes'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'mary jane shoes' has a keyword difficulty of 20/100 (easy). Combined with a median product price of $93.63, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'mary jane shoes' products range from $2.99 to $550. The median is $93.63 and the average is $115.68. 44% of listings fall in the $100+ range, which is where most buyer expectations are set.
United States generates 45% of searches for 'mary jane shoes'.
Place 'mary jane shoes' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'mary jane shoes' include 'handmade shoes' and 'women shoes'.
The cost per click for 'mary jane shoes' is $0.59. High ad competition combined with a median product price of $93.63 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2025.
Keywords Related to 'mary jane shoes'
Tags
Materials
Styles
Ready to stand out?
Join 500,000+ Etsy sellers growing with RankHero.
Start FreeNo credit card required