Skip to main content
Keyword overview Updated Apr 15, 2026

jewellry

'jewellry' is a highly searched keyword with 1,000,000 average monthly searches. It has moderate competition on Etsy with 47,762 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 32/100, 'jewellry' is relatively easy to rank for because the 1,000,000 monthly searches far outweigh the competition. Products in this category typically sell between $0.26 and $320, with most priced around $28. The estimated cost per click for 'jewellry' is $1.63 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

1,000,000

High volume

Competition

47,762

Medium competition

Cost per click

$1.63

High ad competition

Keyword difficulty

32/100

Easy

'jewellry' search trend

Monthly searches

MonthSearches
October 20251,000,000
November 20251,220,000
December 20251,220,000
January 20261,000,000
February 2026823,000
March 2026823,000
April 2026823,000
May 20261,000,000
June 2026823,000
July 2026823,000
August 20261,000,000
September 20261,000,000

How much does 'jewellry' cost on Etsy?

Under $10 12%
$10 – $25 30%
$25 – $50 35%
$50 – $100 9%
$100+ 14%

43 listings · USD

Search volume by country

1,000,000
USA 450,000
45%
CAN 60,500
6%
OTHER 489,500
49%

Competition by country

47,762
IND 19,776
41%
USA 7,112
15%
UK 5,257
11%
CAN 2,286
5%
AUS 975
2%
OTHER 12,356
26%

How to rank for 'jewellry' on Etsy

Target the right market

Search demand for 'jewellry' is strongest in United States (45%), but most competing listings come from sellers in India (41%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $28 with shipping options that appeal to United States buyers.

Price competitively

The price range for 'jewellry' is unusually wide — from $0.26 up to $320. The median sits at $28, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (35% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 32/100, 'jewellry' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.63 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'jewellry' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gift for her' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'jewellry'

Top Etsy listings for 'jewellry'

Sample of 12 results
Space jewelry, full moon necklace, astronomy jewellry, moon pendant

Space jewelry, full moon necklace, astronomy jewellry, moon pendant

$22.50 767 1,486

Lepun

Tragus Jewellry 16g Bioflex Body Jewelry 8mm Labret 1.2

Tragus Jewellry 16g Bioflex Body Jewelry 8mm Labret 1.2

€11.63 576 11,274

lopic

Jewellry Holder/Earring Holder/Pink/BluePurple/Blue/Red/Tan/White

Jewellry Holder/Earring Holder/Pink/BluePurple/Blue/Red/Tan/White

C$55.00 424 7,212

RiverwarePotteryNort

Jewellry Bowl Earring Organizer

Jewellry Bowl Earring Organizer

C$50.00 222 3,461

RiverwarePotteryNort

Personalized Bridesmaid Gift, Wedding Jewellry for Flower Girl Sister-in-Law Mother-in-Law, Fresh Water Pearl with Initial Heart Bracelet

Personalized Bridesmaid Gift, Wedding Jewellry for Flower Girl Sister-in-Law Mother-in-Law, Fresh Water Pearl with Initial Heart Bracelet

$23.04 221 4,942

MonicaChicShop

10 Face Round Bindi Gold Jewellry Sticker - Third Eye Jewel Bindi from Bindi Collections

10 Face Round Bindi Gold Jewellry Sticker - Third Eye Jewel Bindi from Bindi Collections

$7.14 119 2,105

BindiCollections

Personalized Wooden Jewelry Box with Lock, Jewellry Organizer Box, Customised Gifts For Her, Birthday Gifts For Mom, From Daughter Gifts

Personalized Wooden Jewelry Box with Lock, Jewellry Organizer Box, Customised Gifts For Her, Birthday Gifts For Mom, From Daughter Gifts

$110.49 94 4,650

PerrylifeART

Polariskette Regenbogen Schmuckset Regenbogenkette farbenfrohe Kette mit Polarisperlen bunt Polarisschmuck Collier

Polariskette Regenbogen Schmuckset Regenbogenkette farbenfrohe Kette mit Polarisperlen bunt Polarisschmuck Collier

€49.00 68 1,154

koenigsblau

Schmuckset als Geschenk - einreihige Polariskette in Regenbogenfarben, Geschenkset mit Ohrsteckern Weihnachtsgeschenk

Schmuckset als Geschenk - einreihige Polariskette in Regenbogenfarben, Geschenkset mit Ohrsteckern Weihnachtsgeschenk

€44.00 54 634

koenigsblau

Pearl Bracelet, Cream White Pearl, Wedding Jewellry

Pearl Bracelet, Cream White Pearl, Wedding Jewellry

$20.00 47 165

NativeSisters

CZ Diamond Wedding Jewellry Set: Crystal Earrings and Necklace, Bridal Jewellry, Wedding Jewellery, Silver Plated Jewellery, Bridesmaid Gift

CZ Diamond Wedding Jewellry Set: Crystal Earrings and Necklace, Bridal Jewellry, Wedding Jewellery, Silver Plated Jewellery, Bridesmaid Gift

£33.16 42 594

TheKnotKnotCo

Boho summer jewellry wedding headpiece, Golden flower bridal headband perfect as a leaves tiara, Rustic metal bridal hairband.

Boho summer jewellry wedding headpiece, Golden flower bridal headband perfect as a leaves tiara, Rustic metal bridal hairband.

$150.00 42 678

lialibely

Frequently asked questions about 'jewellry'

How much search demand does 'jewellry' get?

'jewellry' receives 1,000,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

How saturated is the market for 'jewellry'?

There are 47,762 Etsy listings competing for 'jewellry'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from India sellers (41%), while demand is strongest in United States — a gap worth exploiting.

Is 'jewellry' worth targeting for my Etsy shop?

'jewellry' has a keyword difficulty of 32/100 (easy). Combined with a median product price of $28, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'jewellry' products?

Prices for 'jewellry' products range from $0.26 to $320. The median is $28 and the average is $45.27. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

Which countries have the most demand for 'jewellry'?

United States generates 45% of searches for 'jewellry'. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'jewellry'?

Since 'jewellry' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'jewellry' include 'gift for her' and 'handmade'.

How commercially valuable is 'jewellry'?

The cost per click for 'jewellry' is $1.63. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'jewellry' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

Keywords related to 'jewellry'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start free

No credit card required

↑↓ navigate ↵ open