Keyword Overview Updated Aug 01, 2026

instagram posts

'instagram posts' is a highly searched keyword with 110,000 average monthly searches. It has heavy competition on Etsy with 82,899 listings targeting the keyword. Search interest dropped 18% between August 2025 and July 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 41/100, ranking for 'instagram posts' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.95 and $30, with most priced around $12. The estimated cost per click for 'instagram posts' is $2.22 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

110,000

High volume

Competition

103,613

High competition

Cost Per Click

$2.22

Low ad competition

Keyword Difficulty

41/100

Moderate

'instagram posts' Search Trend

MonthSearches
August 202590,500
September 2025110,000
October 2025135,000
November 2025110,000
December 2025110,000
January 2026110,000
February 2026110,000
March 2026135,000
April 2026110,000
May 2026110,000
June 202690,500
July 202674,000

How Much Does 'instagram posts' Cost on Etsy?

Under $10 42%
$10 – $25 48%
$25 – $50 10%
$50 – $100 0%
$100+ 0%

40 listings · USD

Search Volume by Country

110,000
USA 33,100
30%
IND 27,100
25%
EU 9,900
9%
CAN 4,400
4%
AUS 2,900
3%
UK 2,900
3%
OTHER 29,700
27%

Competition by Country

103,613
USA 77,844
75%
UK 7,932
8%
EU 7,093
7%
CAN 6,832
7%
AUS 3,477
3%
IND 435
0%
OTHER 0
0%

How to Rank for 'instagram posts' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (75%) for 'instagram posts', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price Competitively

Sellers listing under 'instagram posts' price between $1.95 and $30, clustering around a median of $12. The $10 – $25 range dominates at 48% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking Difficulty

With a difficulty score of 41/100, 'instagram posts' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.22 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'instagram posts' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'instagram post' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'instagram posts'

Top Etsy Listings for 'instagram posts'

sample of 12 results
1800 Neutral Instagram Post Templates - Engagement - Story Templates - Canva Blogger Template - Business - Coach - Reels - Beige Feed - Boho

1800 Neutral Instagram Post Templates - Engagement - Story Templates - Canva Blogger Template - Business - Coach - Reels - Beige Feed - Boho

$15.00 10,351 333,390

ParsimoniaDesigns

Instagram Templates Social Media Marketing Agency Templates Service Provider Canva Templates Instagram Posts VA Highlight Covers Agency

Instagram Templates Social Media Marketing Agency Templates Service Provider Canva Templates Instagram Posts VA Highlight Covers Agency

€16.00 2,194 30,922

StudioTSM

Real Estate Social Media Templates: Instagram Posts & Stories (Canva Editable, Digital Download)

Real Estate Social Media Templates: Instagram Posts & Stories (Canva Editable, Digital Download)

$13.99 1,964 44,238

OhSoSocialDesignCo

Social Media Canva Templates Bundle | Instagram Post & Story Templates | Editable Marketing Kit for Business Branding

Social Media Canva Templates Bundle | Instagram Post & Story Templates | Editable Marketing Kit for Business Branding

€13.00 1,126 39,773

CONTENTdesign

Lash Tech Instagram Post Lash Tech Social Media Lash Artist Instagram Template Lash Content Lash Templates Esthetician Lash Tech Posts

Lash Tech Instagram Post Lash Tech Social Media Lash Artist Instagram Template Lash Content Lash Templates Esthetician Lash Tech Posts

A$25.00 696 9,407

CreativesbySong

Social Media Canva Templates Bundle , Instagram Posts, Stories

Social Media Canva Templates Bundle , Instagram Posts, Stories

€7.00 682 20,054

CONTENTdesign

Beauty Instagram Post Templates, Pink & Gold Luxury Posts, Lash Flyers, Nail Tech, Girly, Social Media, Aesthetic, Canva, Fashion

Beauty Instagram Post Templates, Pink & Gold Luxury Posts, Lash Flyers, Nail Tech, Girly, Social Media, Aesthetic, Canva, Fashion

£13.00 651 10,564

DreamyDigitalsCo

Lash Tech Looking For Models Flyer Template | Lash Business | DIY Flyer | Model Search Promo Post | Instagram Post Flyer | Model Call Flyer

Lash Tech Looking For Models Flyer Template | Lash Business | DIY Flyer | Model Search Promo Post | Instagram Post Flyer | Model Call Flyer

£6.00 611 4,626

Hercontenthaus

Floral Shop Social Media Templates | Pink Instagram Canva Templates| Florist Instagram Post and story Templates | Girly Pink IG Templates

Floral Shop Social Media Templates | Pink Instagram Canva Templates| Florist Instagram Post and story Templates | Girly Pink IG Templates

€9.50 481 7,663

SociallyyCreative

White & Gold Instagram Templates Bundle Kit, Luxury Instagram Branding Kit, Instagram Posts and Stories, White Marble Gold Instagram Canva

White & Gold Instagram Templates Bundle Kit, Luxury Instagram Branding Kit, Instagram Posts and Stories, White Marble Gold Instagram Canva

€15.20 449 9,645

DigiPax

Skincare Instagram Post Skincare Template Esthetician Instagram Template Ig Beauty Post Social Media Template Skincare Quotes Med Spa Bundle

Skincare Instagram Post Skincare Template Esthetician Instagram Template Ig Beauty Post Social Media Template Skincare Quotes Med Spa Bundle

£24.99 379 9,180

YouDecode

Construction Instagram Post | Construction Social Media Post | Social Media for Construction Companies | Interior Design Instagram Post

Construction Instagram Post | Construction Social Media Post | Social Media for Construction Companies | Interior Design Instagram Post

MYR 40.00 310 5,822

DigitalByAlifMY

Frequently Asked Questions About 'instagram posts'

'instagram posts' receives 110,000 monthly searches globally. That's substantial demand, but with 82,899 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 82,899 Etsy listings competing for 'instagram posts'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'instagram posts' has a keyword difficulty of 41/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'instagram posts' products range from $1.95 to $30. The median is $12 and the average is $12.72. 48% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for 'instagram posts'. India and European Union also show meaningful demand.

Since 'instagram posts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'instagram posts' include 'instagram post' and 'canva templates'.

The cost per click for 'instagram posts' is $2.22. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'instagram posts'

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