Keyword Overview Updated Jan 21, 2026

holly

'holly' is a highly searched keyword with 368,000 average monthly searches. It has heavy competition on Etsy with 186,835 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 43/100, ranking for 'holly' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $100, with most priced around $12. The estimated cost per click for 'holly' is $0.56 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

368,000

High volume

Competition

195,683

High competition

Cost Per Click

$0.56

Low ad competition

Keyword Difficulty

43/100

Moderate

'holly' Search Trend

MonthSearches
June 2025246,000
July 2025246,000
August 2025246,000
September 2025246,000
October 2025368,000
November 2025450,000
December 2025823,000
January 2026450,000
February 2026301,000
March 2026301,000
April 2026301,000
May 2026246,000

How Much Does 'holly' Cost on Etsy?

Under $10 44%
$10 – $25 35%
$25 – $50 19%
$50 – $100 0%
$100+ 2%

62 listings · USD

Search Volume by Country

368,000
EU 90,500
25%
USA 90,500
25%
UK 27,100
7%
OTHER 159,900
43%

Competition by Country

195,683
USA 160,690
82%
UK 18,017
9%
EU 6,794
3%
CAN 6,372
3%
AUS 2,884
1%
IND 926
0%
OTHER 0
0%

How to Rank for 'holly' on Etsy

Target the Right Market

Search demand for 'holly' is strongest in European Union (25%), but most competing listings come from sellers in United States (82%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $12 with shipping options that appeal to European Union buyers.

Price Competitively

The price range for 'holly' is unusually wide — from $1 up to $100. The median sits at $12, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 44% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking Difficulty

With a difficulty score of 43/100, 'holly' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'holly' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'christmas' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'holly'

Top Etsy Listings for 'holly'

sample of 12 results
Siamese Cat Christmas Ornament: Hand-Embroidered Felt Holiday Decor

Siamese Cat Christmas Ornament: Hand-Embroidered Felt Holiday Decor

£56.00 158 2,532

SheepInStitches

Christmas Minnie Mickey Mouse Ears Hair Clips, Glitter Holiday Ornaments Colorful Velvet Barettes, Baby Toddler Girl, Minnie Ears, Disney

Christmas Minnie Mickey Mouse Ears Hair Clips, Glitter Holiday Ornaments Colorful Velvet Barettes, Baby Toddler Girl, Minnie Ears, Disney

$4.25 116 2,192

MamaBunnyBows

Felt holly leaves, small holly leaves, 30 or 50 pieces, die cut shapes, Christmas die cut, craft supplies, scrapbook, wreath making

Felt holly leaves, small holly leaves, 30 or 50 pieces, die cut shapes, Christmas die cut, craft supplies, scrapbook, wreath making

$5.60 76 2,001

CheriJam

Miniature Holly Jolly Christmas Dishes and Mugs, Pie Dish, Dollhouse Cookies, Gingerbread House, 1:12, Fairy Garden, Diorama, Shadow Box

Miniature Holly Jolly Christmas Dishes and Mugs, Pie Dish, Dollhouse Cookies, Gingerbread House, 1:12, Fairy Garden, Diorama, Shadow Box

$1.00 64 1,261

LittleCatalogHouse

Felt Holly Leaves & Berries,Christmas Craft Appliqué (18 leaves)

Felt Holly Leaves & Berries,Christmas Craft Appliqué (18 leaves)

£2.70 61 2,530

FeltandCardShapes

Felt Dachshund Ornament: Hand-Stitched Wirehaired Dog with Organic Wool Fill

Felt Dachshund Ornament: Hand-Stitched Wirehaired Dog with Organic Wool Fill

£53.00 52 1,360

SheepInStitches

Skull Embroidery Ornament, Holly Christmas Sequin, Red Green Black, Hanging Hoop Wall Art, Handmade Gift

Skull Embroidery Ornament, Holly Christmas Sequin, Red Green Black, Hanging Hoop Wall Art, Handmade Gift

$15.00 38 196

AMailys

Vintage Christmas Card Necklace, ornate metal, repurposed, upcycled, jewelry, retro, holiday cards, 1950, pixie elf, elves

Vintage Christmas Card Necklace, ornate metal, repurposed, upcycled, jewelry, retro, holiday cards, 1950, pixie elf, elves

$25.00 37 802

VintageFlipCreations

Yuletide Natural Wood Mushroom Ornament Nordic Style Christmas Hand Painted Witchy Yule Decorations Woodland Aesthetic Witchcraft Holidays

Yuletide Natural Wood Mushroom Ornament Nordic Style Christmas Hand Painted Witchy Yule Decorations Woodland Aesthetic Witchcraft Holidays

$12.00 33 157

EerieErieAlley

Choice of Fenton Hand Painted Bells

Choice of Fenton Hand Painted Bells

$30.00 27 767

AgingGracefullyGlass

Custom doll WIG Exclusive Vegan Mohair-fits 9-10" head size Kaye Wiggs, RRFF, Wellie Dolls, bjd, Girl for All Time "Loose Fit"

Custom doll WIG Exclusive Vegan Mohair-fits 9-10" head size Kaye Wiggs, RRFF, Wellie Dolls, bjd, Girl for All Time "Loose Fit"

$34.99 26 795

ZaZouCustomDolls

Christmas crown / party hat. Holly , trees traditional prints,cracker ,table decoration eco sustainable,gift, reusable

Christmas crown / party hat. Holly , trees traditional prints,cracker ,table decoration eco sustainable,gift, reusable

£8.00 24 508

TheButtonJarHandmade

Frequently Asked Questions About 'holly'

'holly' receives 368,000 monthly searches globally. That's substantial demand, but with 186,835 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 186,835 Etsy listings competing for 'holly'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (82%), while demand is strongest in European Union — a gap worth exploiting.

'holly' has a keyword difficulty of 43/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'holly' products range from $1 to $100. The median is $12 and the average is $15.37. 44% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

European Union generates 25% of searches for 'holly'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'holly' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'holly' include 'christmas' and 'green'.

The cost per click for 'holly' is $0.56. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

Keywords Related to 'holly'

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