golden retriever

'golden retriever' receives 3,350,000 monthly searches globally. That's substantial demand, but with 104,515 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 104,515 Etsy listings competing for 'golden retriever'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (84%), while demand is strongest in European Union — a gap worth exploiting.

'golden retriever' has a keyword difficulty of 38/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'golden retriever' products range from $1.50 to $300. The median is $18.95 and the average is $28.31. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

European Union generates 25% of searches for 'golden retriever'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'golden retriever' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'golden retriever' include 'dog lover gift' and 'dog'.

The cost per click for 'golden retriever' is $0.49. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.