Keyword Overview Updated Apr 23, 2026

dog

'dog' is a highly searched keyword with 6,120,000 average monthly searches. It has heavy competition on Etsy with 3,207,130 listings targeting the keyword. Search interest rose 22% between June 2025 and May 2026 — a good sign for sellers entering this market. With a keyword difficulty of 50/100, ranking for 'dog' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $5.98 and $71.63, with most priced around $18.98. The estimated cost per click for 'dog' is $1.89 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

6,120,000

High volume

Competition

3,258,520

High competition

Cost Per Click

$1.89

Low ad competition

Keyword Difficulty

50/100

Moderate

'dog' Search Trend

MonthSearches
June 20256,120,000
July 20256,120,000
August 20256,120,000
September 20257,480,000
October 20257,480,000
November 20256,120,000
December 20257,480,000
January 20267,480,000
February 20267,480,000
March 20267,480,000
April 20267,480,000
May 20267,480,000

How Much Does 'dog' Cost on Etsy?

Under $10 13%
$10 – $25 49%
$25 – $50 23%
$50 – $100 14%
$100+ 0%

69 listings · USD

Search Volume by Country

6,120,000
USA 2,740,000
45%
UK 673,000
11%
AUS 301,000
5%
CAN 246,000
4%
EU 246,000
4%
OTHER 1,914,000
31%

Competition by Country

3,258,520
USA 2,384,715
73%
UK 396,783
12%
EU 283,535
9%
CAN 121,761
4%
AUS 60,593
2%
IND 11,133
0%
OTHER 0
0%

How to Rank for 'dog' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (73%) for 'dog', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'dog' is unusually wide — from $5.98 up to $71.63. The median sits at $18.98, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 49% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 50/100, 'dog' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.89 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'dog' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'dog collar' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'dog'

Top Etsy Listings for 'dog'

sample of 12 results
Resin Dog Tag: Handmade Floral Pet ID Tag with Gold Flakes

Resin Dog Tag: Handmade Floral Pet ID Tag with Gold Flakes

$9.00 22,888 505,605

shopmilokoda

Dog Collar Leash Set with Bow, Multiple Colour Velvet Personalise, Engraved Pet Name collar, Metal Buckle, Wedding Puppy Gift, Puppy collar

Dog Collar Leash Set with Bow, Multiple Colour Velvet Personalise, Engraved Pet Name collar, Metal Buckle, Wedding Puppy Gift, Puppy collar

$19.96 4,533 402,718

WhiskersandWonder

Dog tag - Personalized with your pet Identity

Dog tag - Personalized with your pet Identity

C$34.00 4,342 114,944

MJLessardArtisan

Cute tiny Cat collar,Soft light weight velvet tiny dog collar,Kitten collar. Birthday cat gift,kitty collar.puppy collar.pearl cat collar

Cute tiny Cat collar,Soft light weight velvet tiny dog collar,Kitten collar. Birthday cat gift,kitty collar.puppy collar.pearl cat collar

$9.98 1,924 36,405

Susudesignshop

Dog Tags - Dog Gifts - Custom Dog Tag - Silent Pet Name Tag - Slide on Pet Id Tag - Slide on Dog Tags - Silent Dog Name Tags

Dog Tags - Dog Gifts - Custom Dog Tag - Silent Pet Name Tag - Slide on Pet Id Tag - Slide on Dog Tags - Silent Dog Name Tags

$10.59 1,796 86,490

CookiePetTag

Opossum Dog Collar- Martingale- Quick Release- No Buckle Slide- Leash- Handmade Dog Collars

Opossum Dog Collar- Martingale- Quick Release- No Buckle Slide- Leash- Handmade Dog Collars

$17.99 1,359

MuttleyCrewBoutique

Custom Leash Coupler, 2-Dog Lead, Two-Attachment Leash - Brand Name Professional Climbing Ropes, Fully Customizable!

Custom Leash Coupler, 2-Dog Lead, Two-Attachment Leash - Brand Name Professional Climbing Ropes, Fully Customizable!

$32.00 911 40,908

JustPetProducts

Dog Collar Personalized, Embroidered Dog Collar w/ Pet Name, Custom Dog Collar, Personalized Embroidered Pet Collar, Dog Collar, Pet Collar

Dog Collar Personalized, Embroidered Dog Collar w/ Pet Name, Custom Dog Collar, Personalized Embroidered Pet Collar, Dog Collar, Pet Collar

$7.65 902 62,589

PacificCustoms

Girl Dog Collars, Flower Dog Collars, Personalized Dog Collars with Name, Martingale style available

Girl Dog Collars, Flower Dog Collars, Personalized Dog Collars with Name, Martingale style available

$12.99 695 28,812

HereYouGoPup

Floral Dog Collar With Custom Name Plate, Adjustable Pet Collar For Dogs, Personalized Metal Buckle Collar, Cute Dog Accessory Gift(Z-94)

Floral Dog Collar With Custom Name Plate, Adjustable Pet Collar For Dogs, Personalized Metal Buckle Collar, Cute Dog Accessory Gift(Z-94)

$29.98 658 25,089

SunnyHeartCo

Slide on Dog Tags for Dogs, Dog TaDog Id Tag, Personalized Dog ID Tag, Custom Silent Dog Tag, Silent Dog Name Tags, Dog Collar Tag

Slide on Dog Tags for Dogs, Dog TaDog Id Tag, Personalized Dog ID Tag, Custom Silent Dog Tag, Silent Dog Name Tags, Dog Collar Tag

$9.70 621 26,042

MiraGiftsWorld

Custom dog harness, Dog Harness, Choose your Own Design Dog Harness, Design your own dog harness, Anime Dog Harness, Make your Own Harness

Custom dog harness, Dog Harness, Choose your Own Design Dog Harness, Design your own dog harness, Anime Dog Harness, Make your Own Harness

£26.00 605 22,117

Justpupstuffco

Frequently Asked Questions About 'dog'

'dog' receives 6,120,000 monthly searches globally. That's substantial demand, but with 3,207,130 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

There are 3,207,130 Etsy listings competing for 'dog'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'dog' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'dog' products range from $5.98 to $71.63. The median is $18.98 and the average is $25.66. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 49% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 45% of searches for 'dog'. United Kingdom and Australia also show meaningful demand.

Since 'dog' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'dog' include 'dog collar' and 'custom dog collar'.

The cost per click for 'dog' is $1.89. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around September 2025.

Keywords Related to 'dog'

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