fragrant oils
'fragrant oils' is a highly searched keyword with 33,100 average monthly searches. It has relatively low competition on Etsy with only 677 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 10/100, 'fragrant oils' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $1.50 and $179.74, with most priced around $17. The estimated cost per click for 'fragrant oils' is $0.88 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
33,100
Competition
677
Cost per click
$0.88
Keyword difficulty
10/100
Easy
'fragrant oils' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 40,500 |
| November 2025 | 40,500 |
| December 2025 | 40,500 |
| January 2026 | 40,500 |
| February 2026 | 33,100 |
| March 2026 | 33,100 |
| April 2026 | 33,100 |
| May 2026 | 33,100 |
| June 2026 | 27,100 |
| July 2026 | 33,100 |
| August 2026 | 40,500 |
| September 2026 | 40,500 |
How much does 'fragrant oils' cost on Etsy?
66 listings · USD
Search volume by country
33,100Competition by country
677How to rank for 'fragrant oils' on Etsy
Target the right market
United States leads both search demand (45%) and competition (83%) for 'fragrant oils', but neither is overwhelmingly dominant.
Price competitively
The price range for 'fragrant oils' is unusually wide — from $1.50 up to $179.74. The median sits at $17, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 10/100, 'fragrant oils' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'fragrant oils' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'essential oils' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'fragrant oils'
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Open toolTop Etsy listings for 'fragrant oils'
Sample of 12 results
Solid Perfume, Tiny Decorative Brass Sample Container with Lid, Fragrant Woods, Resins, Essential Oils, Beeswax, 4 grams, Choose Your Scent
TerraSolace
Solid Perfume, Fragrant Woods, Essential Oils, Beeswax, Decorative Rosewood, Carved or Smooth Soapstone, Choose Scent AND Container Type
TerraSolace
Osmanthus essential oil, CO2, 100% pure natural Osmanthus Blossoms oil , Sweet Olive, Fragrant Olive, Osmanthus oil, Osmanthus flower oil
FairOrganic
Car Freshie Sample: Air Fresheners for Vehicles, Fragrant Oils, Auto Aromatherapy Kit
DakotaChayenne
Osmanthus Attar (Fragrant Olive) 2020, Sandalwood, and Yuzu : Shibui Attars Series
RisingPhoenixPerfume
Hand Poured Soy Wax Tea Lights/ Scented or Unscented / Set of 12 or 24 / Highly Fragrant / Natural fragrance oils
StarchHouse
Christmas Fragrance Oils - Winter Scents for Candle, Soap & Bath Bombs (10ml)
AromaEnergyStore
Rose Concrete Rosa damascena Bulgaria Valley Of Roses Cold Extraction Flower Concrete Soliflore Fragrant Queen Of Flowers Solid Perfume
EOApothecare
Personalized Soy Candle with Dried Flowers, Fragrant Oils & Glitter: Aromatherapy Gift, Handcrafted Home Decor
GiftLaboratoryUSA
5 Lavender Super Blue Outdoor Indoor Dwarf Perennial Plants, Fragrant Cut Flower, Culinary and Apothecary Herbs, Pollinator, Zones 5 -9
MichianaWholesaleLLP
Dianthus Superbus 100+ Seeds, Fragrant Fringed Pink, Flowering Garden Plants
ThePlantAttraction
Intention Oil | Manifestation Oil | Rollerball Oil | Intentional Oil | Manifesting Oil | Magic Oil | Conjure Oil | Pheromone Oil|
CrystalGemsOmaha
Frequently asked questions about 'fragrant oils'
How much search demand does 'fragrant oils' get?
'fragrant oils' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.
How saturated is the market for 'fragrant oils'?
There are 677 Etsy listings competing for 'fragrant oils'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
Is 'fragrant oils' worth targeting for my Etsy shop?
'fragrant oils' has a keyword difficulty of 10/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'fragrant oils' products?
Prices for 'fragrant oils' products range from $1.50 to $179.74. The median is $17 and the average is $23.79. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 45% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for 'fragrant oils'?
United States generates 45% of searches for 'fragrant oils'.
How do I get my listing to rank for 'fragrant oils'?
Since 'fragrant oils' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'fragrant oils' include 'essential oils' and 'fragrant'.
How commercially valuable is 'fragrant oils'?
The cost per click for 'fragrant oils' is $0.88. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'fragrant oils' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.
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