Keyword Overview

face serum

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Monthly Search Volume

90,500

High volume

Competition

5,415

Low competition

Cost Per Click

$0.90

High ad competition

Keyword Difficulty

22/100

Easy

'face serum' Search Trend

MonthSearches
June 202590,500
July 202590,500
August 202590,500
September 202590,500
October 202590,500
November 202590,500
December 202590,500
January 202690,500
February 202690,500
March 202690,500
April 202674,000
May 202674,000

Search Volume by Country

90,500
USA 12,100
13%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 78,400
87%

Competition by Country

5,415
USA 3,725
69%
UK 492
9%
CAN 180
3%
AUS 76
1%
EU --
--
IND --
--
OTHER 942
17%

How to Rank for 'face serum' on Etsy

Target the Right Market

United States leads both search demand (13%) and competition (69%) for 'face serum', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 22/100, 'face serum' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'face serum' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'face serum'

Frequently Asked Questions About 'face serum'

'face serum' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 5,415 Etsy listings competing for 'face serum'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'face serum' has a keyword difficulty of 22/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 13% of searches for 'face serum'.

Since 'face serum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'face serum' is $0.90. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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