Keyword Overview

facial care

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Monthly Search Volume

22,200

High volume

Competition

50,782

Medium competition

Cost Per Click

$2.68

High ad competition

Keyword Difficulty

42/100

Moderate

'facial care' Search Trend

MonthSearches
August 202522,200
September 202522,200
October 202522,200
November 202522,200
December 202522,200
January 202622,200
February 202618,100
March 202618,100
April 202618,100
May 202618,100
June 202618,100
July 202618,100

Search Volume by Country

22,200
USA 6,600
30%
OTHER 15,600
70%

Competition by Country

50,782
USA 25,459
50%
UK 4,175
8%
CAN 1,800
4%
OTHER 19,348
38%

How to Rank for 'facial care' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (50%) for 'facial care', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 42/100, 'facial care' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.68 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'facial care' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'facial care'

Frequently Asked Questions About 'facial care'

'facial care' receives 22,200 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 50,782 Etsy listings competing for 'facial care'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'facial care' has a keyword difficulty of 42/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 30% of searches for 'facial care'.

Since 'facial care' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'facial care' is $2.68. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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