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Keyword overview

hydrating serum

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Monthly search volume

33,100

High volume

Competition

1,866

Low competition

Cost per click

$1.28

High ad competition

Keyword difficulty

14/100

Easy

'hydrating serum' search trend

Monthly searches

MonthSearches
September 202527,100
October 202533,100
November 202549,500
December 202533,100
January 202640,500
February 202633,100
March 202633,100
April 202633,100
May 202640,500
June 202627,100
July 202627,100
August 202627,100

Search volume by country

33,100
USA 12,100
37%
OTHER 21,000
63%

Competition by country

1,866
USA 1,587
85%
UK 161
9%
CAN 99
5%
OTHER 19
1%

How to rank for 'hydrating serum' on Etsy

Target the right market

United States leads both search demand (37%) and competition (85%) for 'hydrating serum', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 14/100, 'hydrating serum' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'hydrating serum' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'hydrating serum'

Frequently asked questions about 'hydrating serum'

How much search demand does 'hydrating serum' get?

'hydrating serum' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'hydrating serum'?

There are 1,866 Etsy listings competing for 'hydrating serum'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is 'hydrating serum' worth targeting for my Etsy shop?

'hydrating serum' has a keyword difficulty of 14/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'hydrating serum'?

United States generates 37% of searches for 'hydrating serum'.

How do I get my listing to rank for 'hydrating serum'?

Since 'hydrating serum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'hydrating serum'?

The cost per click for 'hydrating serum' is $1.28. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'hydrating serum' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

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