Keyword Overview Updated Feb 25, 2026

embroidery kits

'embroidery kits' is a highly searched keyword with 60,500 average monthly searches. It has heavy competition on Etsy with 1,279,189 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 58/100, ranking for 'embroidery kits' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3 and $120, with most priced around $30.22. The estimated cost per click for 'embroidery kits' is $0.57 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

60,500

High volume

Competition

1,318,846

High competition

Cost Per Click

$0.57

High ad competition

Keyword Difficulty

58/100

Moderate

'embroidery kits' Search Trend

MonthSearches
June 202540,500
July 202549,500
August 202549,500
September 202549,500
October 202560,500
November 202574,000
December 202590,500
January 202674,000
February 202660,500
March 202660,500
April 202649,500
May 202649,500

How Much Does 'embroidery kits' Cost on Etsy?

Under $10 12%
$10 – $25 33%
$25 – $50 32%
$50 – $100 17%
$100+ 6%

66 listings · USD

Search Volume by Country

60,500
USA 27,100
45%
IND 9,900
16%
UK 8,100
13%
AUS 4,400
7%
CAN 2,900
5%
EU 1,900
3%
OTHER 6,200
10%

Competition by Country

1,318,846
USA 1,014,077
77%
EU 141,508
11%
UK 86,657
7%
CAN 43,921
3%
AUS 29,649
2%
IND 3,034
0%
OTHER 0
0%

How to Rank for 'embroidery kits' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (77%) for 'embroidery kits', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'embroidery kits' is unusually wide — from $3 up to $120. The median sits at $30.22, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 58/100, 'embroidery kits' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $30.22, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.

Optimization Tips

'embroidery kits' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'embroidery kit' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'embroidery kits'

Top Etsy Listings for 'embroidery kits'

sample of 12 results
Beginner hand embroidery kit with online class, rainbow spiral needlework pattern, easy embroidery video tutorial, basic stitch lesson

Beginner hand embroidery kit with online class, rainbow spiral needlework pattern, easy embroidery video tutorial, basic stitch lesson

$30.00 9,851 127,210

JessLongEmbroidery

Sardines Complete Embroidery Kit - DIY, beginner friendly, salty, nautical, anchovies

Sardines Complete Embroidery Kit - DIY, beginner friendly, salty, nautical, anchovies

C$46.00 6,551 62,446

HookLineTinker

Alphabet Embroidery Kit beginner,  Easy modern craft,  Starter kit-Embroidery beginner kit, Needlepoint, DIY Craft Kit

Alphabet Embroidery Kit beginner, Easy modern craft, Starter kit-Embroidery beginner kit, Needlepoint, DIY Craft Kit

£17.24 5,141 103,953

untoulgou

Hedgehog and Mushroom Embroidery Kit – Woodland DIY Hand Embroidery Craft for Beginners

Hedgehog and Mushroom Embroidery Kit – Woodland DIY Hand Embroidery Craft for Beginners

£22.95 2,058 16,716

RoseStitchArt

Round & Round the Woodland hand embroidery kit, embroidery fabric, embroidery thread

Round & Round the Woodland hand embroidery kit, embroidery fabric, embroidery thread

£32.99 1,781 26,315

StitchdoodlesDesign

Fairy Embroidery Kit with Hoop, Color Threads and Needles, English Manual for Beginners

Fairy Embroidery Kit with Hoop, Color Threads and Needles, English Manual for Beginners

$9.99 1,428 26,286

Handisky

beginner embroidery kit, starter embroidery kit, house embroidery, modern embroidery, aesthetic embroidery, DIY craft kit, gift for

beginner embroidery kit, starter embroidery kit, house embroidery, modern embroidery, aesthetic embroidery, DIY craft kit, gift for

A$40.05 624 6,802

Craftmoss

Francis Hand Embroidery Kit by Hannah Burbury Designs® - Forget-me-not Round Embroidery Hoop - DIY Embroidery Kit - Needlework Kit

Francis Hand Embroidery Kit by Hannah Burbury Designs® - Forget-me-not Round Embroidery Hoop - DIY Embroidery Kit - Needlework Kit

£23.99 622 6,800

HannahBurburyDesigns

Forest Tree Line Embroidery Kit for Beginners, Woodland Nature Hand Embroidery Kit, DIY Needlework Craft with Hoop

Forest Tree Line Embroidery Kit for Beginners, Woodland Nature Hand Embroidery Kit, DIY Needlework Craft with Hoop

$20.99 617 5,841

CraftCornersCo

Beginner Embroidery Kit: Nature Scenery - DIY Hand Stitching Set, Modern embroidery kit cross stitch, Needlepoint, DIY Craft, birthday gift

Beginner Embroidery Kit: Nature Scenery - DIY Hand Stitching Set, Modern embroidery kit cross stitch, Needlepoint, DIY Craft, birthday gift

$35.99 508 7,609

LovantaGifts

Kit de broderie traditionnelle - Soleil et Lune - yin et yang - Broderie moderne - kit de broderie débutant

Kit de broderie traditionnelle - Soleil et Lune - yin et yang - Broderie moderne - kit de broderie débutant

€25.00 459 4,341

fileusedetoilesandco

Claude Monet hand embroidery kit, Water Lilies cottagecore art kit, DIY kits for adults, thread painting kit

Claude Monet hand embroidery kit, Water Lilies cottagecore art kit, DIY kits for adults, thread painting kit

€53.00 412 3,100

bloomingdayart

Frequently Asked Questions About 'embroidery kits'

'embroidery kits' receives 60,500 monthly searches globally. That's substantial demand, but with 1,279,189 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

There are 1,279,189 Etsy listings competing for 'embroidery kits'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'embroidery kits' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'embroidery kits' products range from $3 to $120. The median is $30.22 and the average is $37.66. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 45% of searches for 'embroidery kits'. India and United Kingdom also show meaningful demand.

Since 'embroidery kits' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'embroidery kits' include 'embroidery kit' and 'hand embroidery'.

The cost per click for 'embroidery kits' is $0.57. High ad competition combined with a median product price of $30.22 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.

Keywords Related to 'embroidery kits'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required