Keyword Overview Updated Jun 09, 2026

needlepoint kit

'needlepoint kit' is a highly searched keyword with 49,500 average monthly searches. It has heavy competition on Etsy with 345,419 listings targeting the keyword. In the past year, search interest peaked in January 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 52/100, ranking for 'needlepoint kit' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $4 and $179, with most priced around $35. The estimated cost per click for 'needlepoint kit' is $0.46 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

51,490

High volume

Competition

362,586

High competition

Cost Per Click

$0.46

High ad competition

Keyword Difficulty

52/100

Moderate

'needlepoint kit' Search Trend

MonthSearches
June 202518,100
July 202527,100
August 202533,100
September 202527,100
October 202560,500
November 202574,000
December 202590,500
January 2026110,000
February 202660,500
March 202649,500
April 202633,100
May 202640,500

How Much Does 'needlepoint kit' Cost on Etsy?

Under $10 1%
$10 – $25 34%
$25 – $50 38%
$50 – $100 19%
$100+ 8%

89 listings · USD

Search Volume by Country

51,490
USA 49,500
96%
CAN 1,600
3%
EU 390
1%
OTHER 0
0%

Competition by Country

362,586
USA 266,713
74%
UK 34,488
10%
EU 31,916
9%
CAN 18,724
5%
AUS 10,745
3%
OTHER 0
0%

How to Rank for 'needlepoint kit' on Etsy

Target the Right Market

The market for 'needlepoint kit' is heavily concentrated in United States, which accounts for 96% of searches and 74% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price Competitively

The price range for 'needlepoint kit' is unusually wide — from $4 up to $179. The median sits at $35, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (38% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 52/100, 'needlepoint kit' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $35, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.

Optimization Tips

'needlepoint kit' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'needlepoint' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'needlepoint kit'

Top Etsy Listings for 'needlepoint kit'

sample of 12 results

Frequently Asked Questions About 'needlepoint kit'

'needlepoint kit' receives 49,500 monthly searches globally. That's substantial demand, but with 345,419 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (96%) comes from United States.

There are 345,419 Etsy listings competing for 'needlepoint kit'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'needlepoint kit' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'needlepoint kit' products range from $4 to $179. The median is $35 and the average is $44.49. 38% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 96% of searches for 'needlepoint kit'. Canada and European Union also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'needlepoint kit' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'needlepoint kit' include 'needlepoint' and 'vintage needlepoint'.

The cost per click for 'needlepoint kit' is $0.46. High ad competition combined with a median product price of $35 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume rose 124% between June 2025 and May 2026. A 124% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around January 2026.

Keywords Related to 'needlepoint kit'

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