plaster
'plaster' is a highly searched keyword with 301,000 average monthly searches. It has heavy competition on Etsy with 95,390 listings targeting the keyword. Search demand held steady between August 2025 and July 2026 with no major seasonal swings. With a keyword difficulty of 39/100, ranking for 'plaster' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2.25 and $275, with most priced around $25.75. The estimated cost per click for 'plaster' is $1.89 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly Search Volume
301,000
Competition
95,390
Cost Per Click
$1.89
Keyword Difficulty
39/100
Moderate
'plaster' Search Trend
| Month | Searches |
|---|---|
| August 2025 | 301,000 |
| September 2025 | 301,000 |
| October 2025 | 301,000 |
| November 2025 | 301,000 |
| December 2025 | 301,000 |
| January 2026 | 368,000 |
| February 2026 | 301,000 |
| March 2026 | 301,000 |
| April 2026 | 301,000 |
| May 2026 | 301,000 |
| June 2026 | 301,000 |
| July 2026 | 301,000 |
How Much Does 'plaster' Cost on Etsy?
42 listings · USD
Search Volume by Country
301,000Competition by Country
95,390How to Rank for 'plaster' on Etsy
Target the Right Market
United States leads both search demand (16%) and competition (29%) for 'plaster', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'plaster' is unusually wide — from $2.25 up to $275. The median sits at $25.75, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 39/100, 'plaster' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.89 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'plaster' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gips' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'plaster'
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Listing Studio
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Video Generator
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Top Etsy Listings for 'plaster'
sample of 12 results
Large Grand Tour Plaster Intaglio: Gold Leaf Medallion
Artscapades3d
Mixed Set of 15 Plaster Intaglios, Grand Tour Cameo Designs, Classical Home Decor
GrandTourDesigns
X-Large Grand Tour Plaster Intaglio Medallion: Roman & Egyptian Decor
Artscapades3d
Apollo Belvedere Plaster Cast, Roman Wall Sculpture
NicholasHWood
Minimalist Textured Wall Art - Abstract Organic Plaster Art - Modern Wabi-Sabi Home Decor - Monochromatic 3D Plaster Painting
TomasEasonStudio
Jersey Barriers for Diorama (6 pcs) – Plaster Roadblocks, 1/72–1/18 Scale
GeneralModelShop
55 Mixed Plaster Intaglios, Grand Tour Cameos, Classical Art Home Decor
GrandTourDesigns
Mini Plaster Bust Statue, Classical Sculpture, Drawing Practice Model, Home Decor
SereneSpaceInterior
Vintage Plaster Cherub Wreath Wall Decoration - Baroque Victorian Romantic - WhimsiGoth - Angel Bow Decor
WeWentThere
New Miniature Frames Made from Plaster
musthaveminiatures
Statua di Maria Rosa Mistica cm 30 in gesso con aureola luminosa 220V. Our Lady of Mystical Rose. Rosa Mystica statue. Statue of Mystic Rose
OVUNQUEPROTEGGIMI
Antique Italian plaster sculpture depicting Madonna with Jesus
margohomedesign
Frequently Asked Questions About 'plaster'
'plaster' receives 301,000 monthly searches globally. That's substantial demand, but with 95,390 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 95,390 Etsy listings competing for 'plaster'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'plaster' has a keyword difficulty of 39/100 (moderate). Combined with a median product price of $25.75, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'plaster' products range from $2.25 to $275. The median is $25.75 and the average is $46.77. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 16% of searches for 'plaster'. United Kingdom and European Union also show meaningful demand.
Since 'plaster' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'plaster' include 'gips' and 'home decor'.
The cost per click for 'plaster' is $1.89. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.
Keywords Related to 'plaster'
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