chess board
'chess board' is a highly searched keyword with 550,000 average monthly searches. It has moderate competition on Etsy with 35,967 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 28/100, 'chess board' is relatively easy to rank for because the 550,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.50 and $7480, with most priced around $176. The estimated cost per click for 'chess board' is $0.52 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
550,000
Competition
35,967
Cost per click
$0.52
Keyword difficulty
28/100
Easy
'chess board' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 550,000 |
| November 2025 | 550,000 |
| December 2025 | 550,000 |
| January 2026 | 550,000 |
| February 2026 | 550,000 |
| March 2026 | 550,000 |
| April 2026 | 550,000 |
| May 2026 | 550,000 |
| June 2026 | 550,000 |
| July 2026 | 550,000 |
| August 2026 | 550,000 |
| September 2026 | 550,000 |
How much does 'chess board' cost on Etsy?
71 listings · USD
Search volume by country
550,000Competition by country
35,967How to rank for 'chess board' on Etsy
Target the right market
United States leads both search demand (25%) and competition (32%) for 'chess board', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price competitively
The price range for 'chess board' is unusually wide — from $1.50 up to $7480. The median sits at $176, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 70% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking difficulty
With a difficulty score of 28/100, 'chess board' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'chess board' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'chess set' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'chess board'
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Open toolVideo Generator
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Open toolTop Etsy listings for 'chess board'
Sample of 12 results
Green Onyx Marble Chess Set: Handmade Vintage Decor , 12-Inch Chess board with weighted pieces
OceanicX
Roll-up Leather Chess Set, Magnetic chess board, Engraving Option, Perfect for Travel and Gifts
iknowallaboutgifts
Handcrafted Olive Wood Chess Board Set - Luxury Board Game with Carved Chess Pieces - Rustic Chess Gifts for Dad
ZitunAtelier
Wooden chess board only , solid rosewood wenge chestnut , handmade custom chess board , Luxury chess gift for birthday, unique home decor
SakisTsiogkasWood
Handmade Olive Wood Rustic Chess Board (board only)
EstoreUSA
Wood Chess Board handmade of olive wood| Wooden Chess Set with Board (Free Personalization+ Wood Conditioner)
PureOliveWoodStore
Handmade Olive Wood Chess Board with Drawers: Rustic Game Set Including Chess Pieces
VerdantGrain
Chess board, checkers stencil 14.5 cm, squares stencil
MummyOtter
Wooden Chess board made of solid walnut wood and maple wood christmas gift for kids
SakisTsiogkasWood
Handcrafted Coral & Green Onyx Marble 12-inch Chess Board (30cm x 30cm)
OceanicX
Purple Heart & Maple Wooden Chess Board: Modern Design
Objecttt
Olive Wood Chess Board, chess lovers, chess set with chess pieces, hand made gift, gift for him, personalised chess board.
SignsKeys
Frequently asked questions about 'chess board'
How much search demand does 'chess board' get?
'chess board' receives 550,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'chess board'?
There are 35,967 Etsy listings competing for 'chess board'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'chess board' worth targeting for my Etsy shop?
'chess board' has a keyword difficulty of 28/100 (easy). Combined with a median product price of $176, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'chess board' products?
Prices for 'chess board' products range from $1.50 to $7480. The median is $176 and the average is $442.40. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 70% of listings fall in the $100+ range, which is where most buyer expectations are set.
Which countries have the most demand for 'chess board'?
United States generates 25% of searches for 'chess board'. United Kingdom and European Union also show meaningful demand.
How do I get my listing to rank for 'chess board'?
Since 'chess board' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'chess board' include 'chess set' and 'wooden chess board'.
How commercially valuable is 'chess board'?
The cost per click for 'chess board' is $0.52. High ad competition combined with a median product price of $176 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'chess board' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.
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