Keyword Overview

handmade chess set

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Monthly Search Volume

1,600

Medium volume

Competition

11,108

Medium competition

Cost Per Click

$0.65

High ad competition

Keyword Difficulty

38/100

Moderate

'handmade chess set' Search Trend

MonthSearches
July 20251,300
August 20251,300
September 20251,300
October 20251,600
November 20252,400
December 20252,900
January 20261,600
February 20261,300
March 20261,300
April 20261,000
May 20261,300
June 20261,000

Search Volume by Country

1,600
USA 720
45%
OTHER 880
55%

Competition by Country

11,108
IND 2,470
22%
USA 1,625
15%
UK 1,030
9%
AUS 69
1%
OTHER 5,914
53%

How to Rank for 'handmade chess set' on Etsy

Target the Right Market

Search demand for 'handmade chess set' is strongest in United States (45%), but most competing listings come from sellers in India (22%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 38/100, 'handmade chess set' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

At 3 words, 'handmade chess set' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'handmade chess set'

Frequently Asked Questions About 'handmade chess set'

'handmade chess set' receives 1,600 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (45%) comes from United States.

There are 11,108 Etsy listings competing for 'handmade chess set'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from India sellers (22%), while demand is strongest in United States — a gap worth exploiting.

'handmade chess set' has a keyword difficulty of 38/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 45% of searches for 'handmade chess set'. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'handmade chess set' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'handmade chess set' is $0.65. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 23% between July 2025 and June 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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