chess set
'chess set' is a highly searched keyword with 90,500 average monthly searches. It has moderate competition on Etsy with 25,653 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 30/100, 'chess set' is relatively easy to rank for because the 90,500 monthly searches far outweigh the competition. Products in this category typically sell between $3 and $2052, with most priced around $98.97. The estimated cost per click for 'chess set' is $0.69 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
90,500
Competition
25,653
Cost Per Click
$0.69
Keyword Difficulty
30/100
Easy
'chess set' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 60,500 |
| August 2025 | 60,500 |
| September 2025 | 74,000 |
| October 2025 | 90,500 |
| November 2025 | 110,000 |
| December 2025 | 135,000 |
| January 2026 | 90,500 |
| February 2026 | 74,000 |
| March 2026 | 74,000 |
| April 2026 | 74,000 |
| May 2026 | 74,000 |
| June 2026 | 90,500 |
How Much Does 'chess set' Cost on Etsy?
68 listings · USD
Search Volume by Country
90,500Competition by Country
25,653How to Rank for 'chess set' on Etsy
Target the Right Market
United States leads both search demand (45%) and competition (29%) for 'chess set', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price Competitively
The price range for 'chess set' is unusually wide — from $3 up to $2052. The median sits at $98.97, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 49% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking Difficulty
With a difficulty score of 30/100, 'chess set' is rated easy to rank for on Etsy. Given the moderate difficulty and a median product price of $98.97, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization Tips
'chess set' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'handmade chess set' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'chess set'
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Top Etsy Listings for 'chess set'
sample of 12 results
Handmade Wooden Chess Set with Storage: Personalized Christmas Gift Storage Board Games, Metal Pieces
INTERIARTWOOD
Wooden Staunton Chess set Burnt with Hand Carving King 4" broad base, Weighted & 2 extra Queens
ChessNcraftsIndia
Personalized Magnetic Wooden Chess Set: Folding Travel Board with Extra Queens, Handmade Birthday Gift
WoodHandicraftsStore
Handmade Chess Set, Monochrome Chess Set, Resin Chess Pieces, 11inch Personalized Chess Board, The King size 2.75", Premium Gift for Him
TheCraftHouses
Luxury Handmade Wooden Chess Set with Storage - Personalized Chess for Christmas Gift, Metal Pieces
INTERIARTWOOD
Roll-up Leather Chess Set, Magnetic chess board, Engraving Option, Perfect for Travel and Gifts
iknowallaboutgifts
Wooden Chess Set, High Quality Chess Pieces, Personalized gift
PrestigeWoodArt
Travel Chess Set & Checkers Board SVG | Laser Cut Box Files | Board Game Storage | 3mm, 1/8 inch Plywood | Glowforge CNC Router Files
TreeDFiles
Handmade Wooden Chess Set – with Metal Pieces and Storage, Personalized Gift
TroyChess
Chess set: Leather design Leather chess pieces Leather DIY Pdf download Leather chess board pattern
MPRLeatherworks
Chess Set Crochet Pattern Bundle! EBOOK PDF KnotMonsters Amigurumi How to Tutorial Board Game Games Chessboard Pawn King Queen Bishop Knight
KnotMonster
A complete Lord of the rings chess set taken from movie characters
NoveltyByJayne
Frequently Asked Questions About 'chess set'
'chess set' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.
There are 25,653 Etsy listings competing for 'chess set'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'chess set' has a keyword difficulty of 30/100 (easy). Combined with a median product price of $98.97, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'chess set' products range from $3 to $2052. The median is $98.97 and the average is $193.19. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 49% of listings fall in the $100+ range, which is where most buyer expectations are set.
United States generates 45% of searches for 'chess set'. United Kingdom and European Union also show meaningful demand.
Since 'chess set' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'chess set' include 'handmade chess set' and 'wooden chess set'.
The cost per click for 'chess set' is $0.69. High ad competition combined with a median product price of $98.97 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Search volume rose 50% between July 2025 and June 2026. A 50% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.
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