cat scratch mat
'cat scratch mat' is a highly searched keyword with 4,400 average monthly searches. It has relatively low competition on Etsy with only 258 listings targeting the keyword. Search demand held steady between June 2025 and May 2026 with no major seasonal swings. With a keyword difficulty of 16/100, 'cat scratch mat' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $9.99 and $259, with most priced around $79.47. The estimated cost per click for 'cat scratch mat' is $0.60 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
4,400
Competition
258
Cost Per Click
$0.60
Keyword Difficulty
16/100
Easy
'cat scratch mat' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 4,400 |
| July 2025 | 4,400 |
| August 2025 | 4,400 |
| September 2025 | 4,400 |
| October 2025 | 4,400 |
| November 2025 | 4,400 |
| December 2025 | 4,400 |
| January 2026 | 5,400 |
| February 2026 | 4,400 |
| March 2026 | 4,400 |
| April 2026 | 4,400 |
| May 2026 | 4,400 |
How Much Does 'cat scratch mat' Cost on Etsy?
54 listings · USD
Search Volume by Country
4,400Competition by Country
258How to Rank for 'cat scratch mat' on Etsy
Target the Right Market
United States leads both search demand (36%) and competition (33%) for 'cat scratch mat', but neither is overwhelmingly dominant.
Price Competitively
The price range for 'cat scratch mat' is unusually wide — from $9.99 up to $259. The median sits at $79.47, which is a better benchmark than the average since the spread is so large. The most populated bracket is $100+ (37% of listings). Premium pricing with low competition is a strong position — buyers searching this keyword expect quality and are willing to pay. Lean into detailed product descriptions and professional photography.
Ranking Difficulty
With a difficulty score of 16/100, 'cat scratch mat' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
At 3 words, 'cat scratch mat' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'cat scratch mat'
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Top Etsy Listings for 'cat scratch mat'
sample of 12 results
Colorful Sisal Cat Scratch Mat | Protect Furniture | Decor Your Doors, Cabinets, Couches & Walls
MaisonKinoko23
HAND-MADE Cat Scratch Mat Cat Scratching Carpet Cat Scratching Post Cat Scratcher Cat Scratch Post Wooden Cat Toy Cute Cat Scratch Post
BuySmthNew
Natural Sisal Cat Scratch Mat, Custom Cat Scratching Carpet, Wear-resistant Cat Scratcher, Replacement scratcher, Cat Toy Personalized
CollectiFly
Hexon Cat Scratch Mat, Synthetic Felt Replacement Pads, Set of 3
Catlaboo
Circular Cat Scratch Mat Pad Vegan Friendly by Playtime4Pets
Playtime4PetsUK
Kitty Cat Scratcher Mat Angled Ergonomic Platform Inclined Carpet Pad Board for Indoor Healthy Cat Clawing FREE SHIPPING Handcrafted in USA
ElkHomeGoods
Japanese Wave Cat Scratcher Mat, Anime hemp fiber rug, cute pet pad, furniture protection, Indoor Cat Toy Supplies, Wall Mount Paw Training
GiftTasticcs
Luxury Wooden Scratching Board for Cats, Furniture Saver Scratch Post, Wall & Floor Scratcher
FurrywoodAtelier
Couch Protector Cat Scratching Pad | Sisal Furniture Protector Sofa Guard
PurrfectPlace
Cat Ear Wall Mounted Scratching Mat, Wall Cat Scratcher, Hanging Cat Scratch Pad, Modern Cat Furniture, Kitten Gift
NasparHomeDesign
Cat Bed Tunnel Cute House, Play Mat and Cozy Pet Kennel, Soft Kitten Home, Interactive Cat Tunnel Bed, Small Dog and Cat Furniture
CasaMoseDada
Cat Scratcher, 7 Sizes/Colors, Cuttable Cat Mat, Cat Scratching Pad, Corner Wall, Sofa Scratch Furniture Protector
PetShopDsgn
Frequently Asked Questions About 'cat scratch mat'
'cat scratch mat' receives 4,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 258 Etsy listings competing for 'cat scratch mat'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
'cat scratch mat' has a keyword difficulty of 16/100 (easy). Combined with a median product price of $79.47, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'cat scratch mat' products range from $9.99 to $259. The median is $79.47 and the average is $83.71. 37% of listings fall in the $100+ range, which is where most buyer expectations are set. With less competition, you have more pricing flexibility. Buyers searching this keyword may be willing to pay a premium if your product offers clear quality signals.
United States generates 36% of searches for 'cat scratch mat'.
Place 'cat scratch mat' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'cat scratch mat' include 'cat scratcher' and 'cat scratch pad'.
The cost per click for 'cat scratch mat' is $0.60. High ad competition combined with a median product price of $79.47 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.
Keywords Related to 'cat scratch mat'
Tags
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