Keyword Overview Updated Mar 28, 2026

cat scratching post

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Monthly Search Volume

135,000

High volume

Competition

3,199

Low competition

Cost Per Click

$0.71

High ad competition

Keyword Difficulty

14/100

Easy

'cat scratching post' Search Trend

MonthSearches
June 2025135,000
July 2025135,000
August 2025135,000
September 2025135,000
October 2025135,000
November 2025165,000
December 2025165,000
January 2026135,000
February 2026110,000
March 2026110,000
April 2026110,000
May 2026110,000

How Much Does 'cat scratching post' Cost on Etsy?

Under $10 0%
$10 – $25 2%
$25 – $50 11%
$50 – $100 18%
$100+ 70%

56 listings · USD

Search Volume by Country

135,000
OTHER 135,000
100%

Competition by Country

3,199
USA 752
24%
UK 180
6%
OTHER 2,267
71%

How to Rank for 'cat scratching post' on Etsy

Target the Right Market

Search demand for 'cat scratching post' is strongest in Others (100%), but most competing listings come from sellers in United States (24%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $153.50 with shipping options that appeal to Others buyers.

Price Competitively

The price range for 'cat scratching post' is unusually wide — from $14.99 up to $610.10. The median sits at $153.50, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 70% of listings — pricing outside this band means either competing on value or justifying a premium. Premium pricing with low competition is a strong position — buyers searching this keyword expect quality and are willing to pay. Lean into detailed product descriptions and professional photography.

Ranking Difficulty

With a difficulty score of 14/100, 'cat scratching post' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'cat scratching post' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'cat scratching post'

Top Etsy Listings for 'cat scratching post'

sample of 12 results
Couch Corner Cat Scratching Post, Stained Pine, Sisal Rope

Couch Corner Cat Scratching Post, Stained Pine, Sisal Rope

$45.95 9,146 177,811

NerdyCatHome

Cat scratching post, Modern cat furniture, Cat tree, Cat shelves for wall, Cat tree natural wood

Cat scratching post, Modern cat furniture, Cat tree, Cat shelves for wall, Cat tree natural wood

$363.40 6,171 179,165

CatsyHome

Cat Wall Furniture, Modern Cat Wall Shelves, Cat Wall Bed, Cat Gym, Cat Bridge, Cat Scratching Post, Cat Playground

Cat Wall Furniture, Modern Cat Wall Shelves, Cat Wall Bed, Cat Gym, Cat Bridge, Cat Scratching Post, Cat Playground

$250.00 4,157 119,875

milimetricwood

Tall Cat tree, Cat scratching post, Modern cat furniture, Cat tree tower, Cat tower, Modern Cat tree, Wooden cat tree, Cat lover gifts

Tall Cat tree, Cat scratching post, Modern cat furniture, Cat tree tower, Cat tower, Modern Cat tree, Wooden cat tree, Cat lover gifts

$325.00 2,871 83,022

BUDApetsSpace

Wall Corner Cat Scratching Post 18 Inch Tall, Stained Pine, Sisal Rope

Wall Corner Cat Scratching Post 18 Inch Tall, Stained Pine, Sisal Rope

$58.95 2,397 51,225

NerdyCatHome

36" Cedar Cat Scratching Post with Carpet Base - Handmade

36" Cedar Cat Scratching Post with Carpet Base - Handmade

C$62.99 1,905 44,936

blackdiamondcattrees

Square Sisal Cat Scratching Post – Modern Cat Furniture (23.6 inch)

Square Sisal Cat Scratching Post – Modern Cat Furniture (23.6 inch)

$250.00 425 12,422

CatPlayFurniture

Modern Wall Mounted Cat Scratching Post: Natural Wood Cat Tree

Modern Wall Mounted Cat Scratching Post: Natural Wood Cat Tree

$80.00 407 10,083

FaynoPet

Cat Scratching Post, Wall mounted Cat Furniture, Sisal Cat Climber, Cat Play Furniture

Cat Scratching Post, Wall mounted Cat Furniture, Sisal Cat Climber, Cat Play Furniture

C$64.00 275 4,251

PurrfectCatbirdSeat

Hardwood Sisal Custom Cat Scratching Post - Warm Catpuccino Tan Base & Sisal Scratch Pad

Hardwood Sisal Custom Cat Scratching Post - Warm Catpuccino Tan Base & Sisal Scratch Pad

$165.00 192 6,450

CozyKittyCo

Wall Mounted Cat Scratching Post • Sisal Cat Scratch Pole • Vertical Cat Scratcher for Wall • Space Saving Cat Furniture • Cat Scratch Post

Wall Mounted Cat Scratching Post • Sisal Cat Scratch Pole • Vertical Cat Scratcher for Wall • Space Saving Cat Furniture • Cat Scratch Post

£6.99 141 1,760

FelineFancyLtd

Modern Wall Mounted cat scratching post from sisal, jute or cotton rope with wooden mounts for large cats. Tall, short cat scratcher.

Modern Wall Mounted cat scratching post from sisal, jute or cotton rope with wooden mounts for large cats. Tall, short cat scratcher.

$88.00 123 2,346

BUDApetsSpace

Frequently Asked Questions About 'cat scratching post'

'cat scratching post' receives 135,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (100%) comes from Others.

There are 3,199 Etsy listings competing for 'cat scratching post'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United States sellers (24%), while demand is strongest in Others — a gap worth exploiting.

'cat scratching post' has a keyword difficulty of 14/100 (easy). Combined with a median product price of $153.50, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'cat scratching post' products range from $14.99 to $610.10. The median is $153.50 and the average is $178.62. 70% of listings fall in the $100+ range, which is where most buyer expectations are set. With less competition, you have more pricing flexibility. Buyers searching this keyword may be willing to pay a premium if your product offers clear quality signals.

Others generates 100% of searches for 'cat scratching post'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'cat scratching post' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'cat scratching post' include 'cat scratcher' and 'cat furniture'.

The cost per click for 'cat scratching post' is $0.71. High ad competition combined with a median product price of $153.50 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 19% between June 2025 and May 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'cat scratching post'

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