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Keyword overview Updated Jul 29, 2026

baby oil

'baby oil' is a highly searched keyword with 246,000 average monthly searches. It has moderate competition on Etsy with 18,769 listings targeting the keyword. Search interest dropped 18% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 24/100, 'baby oil' is relatively easy to rank for because the 246,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.49 and $430, with most priced around $16. The estimated cost per click for 'baby oil' is $0.87 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

246,000

High volume

Competition

18,769

Medium competition

Cost per click

$0.87

High ad competition

Keyword difficulty

24/100

Easy

'baby oil' search trend

Monthly searches

MonthSearches
September 2025246,000
October 2025301,000
November 2025301,000
December 2025301,000
January 2026301,000
February 2026301,000
March 2026301,000
April 2026301,000
May 2026246,000
June 2026246,000
July 2026201,000
August 2026201,000

How much does 'baby oil' cost on Etsy?

Under $10 22%
$10 – $25 52%
$25 – $50 19%
$50 – $100 3%
$100+ 4%

77 listings · USD

Search volume by country

246,000
USA 90,500
37%
OTHER 155,500
63%

Competition by country

18,769
USA 9,366
50%
UK 1,156
6%
AUS 357
2%
OTHER 7,890
42%

How to rank for 'baby oil' on Etsy

Target the right market

United States leads both search demand (37%) and competition (50%) for 'baby oil', but neither is overwhelmingly dominant.

Price competitively

The price range for 'baby oil' is unusually wide — from $1.49 up to $430. The median sits at $16, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 52% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 24/100, 'baby oil' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'baby oil' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'organic baby oil' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'baby oil'

Top Etsy listings for 'baby oil'

Sample of 12 results

Frequently asked questions about 'baby oil'

How much search demand does 'baby oil' get?

'baby oil' receives 246,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'baby oil'?

There are 18,769 Etsy listings competing for 'baby oil'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'baby oil' worth targeting for my Etsy shop?

'baby oil' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'baby oil' products?

Prices for 'baby oil' products range from $1.49 to $430. The median is $16 and the average is $29.23. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 52% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for 'baby oil'?

United States generates 37% of searches for 'baby oil'.

How do I get my listing to rank for 'baby oil'?

Since 'baby oil' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'baby oil' include 'organic baby oil' and 'baby shower gift'.

How commercially valuable is 'baby oil'?

The cost per click for 'baby oil' is $0.87. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'baby oil' seasonal or trending?

Search volume dropped 18% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'baby oil'

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