120gsm paper
'120gsm paper' is a highly searched keyword with 1,600 average monthly searches. It has relatively low competition on Etsy with only 1,310 listings targeting the keyword. Search interest rose 19% between October 2025 and September 2026 — a good sign for sellers entering this market. With a keyword difficulty of 20/100, '120gsm paper' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $2.25 and $59, with most priced around $17.99. The estimated cost per click for '120gsm paper' is $1.16 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
1,600
Competition
1,310
Cost per click
$1.16
Keyword difficulty
20/100
Easy
'120gsm paper' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 1,600 |
| November 2025 | 1,600 |
| December 2025 | 1,300 |
| January 2026 | 1,600 |
| February 2026 | 1,300 |
| March 2026 | 1,600 |
| April 2026 | 1,300 |
| May 2026 | 1,300 |
| June 2026 | 1,600 |
| July 2026 | 1,600 |
| August 2026 | 1,600 |
| September 2026 | 1,900 |
How much does '120gsm paper' cost on Etsy?
18 listings · USD
Search volume by country
1,600Competition by country
1,310How to rank for '120gsm paper' on Etsy
Target the right market
United Kingdom leads both search demand (20%) and competition (40%) for '120gsm paper', but neither is overwhelmingly dominant. United States and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price competitively
The price range for '120gsm paper' is unusually wide — from $2.25 up to $59. The median sits at $17.99, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 50% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 20/100, '120gsm paper' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'120gsm paper' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'planner inserts' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for '120gsm paper'
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Open toolTop Etsy listings for '120gsm paper'
Sample of 12 results
Blank Classic Happy Planner Size Paper | Refill Paper | No Bleed | 120 GSM Paper | Available in Punched or Unpunched
NikkisPaper
A5 PU Leather Journal with Month, Week, and Day Calendar, 366 Pages Lay Flat Binding - 120GSM Paper with Horizontal Lines and Vertical Dots
TurnipStationery
3mm Paper Quilling Strips: 120gsm, Craft Filigree Supplies
KikisQuilling
120X Invitation Envelopes, A7 White Envelopes for Wedding Invitations,133mm x 184mm, for 5''x7'' Cards, 120GSM Paper
ArtistPaperClub
Blush Wedding Invitation Envelopes | Euro Flap, 120gsm Paper (Pack of 10)
eFowCreations
120gsm Smooth White Paper: A2 A3 A4 A5 A6 Printer Copier Sheets
WHOLESALEPACK
Traveler's Notebook Inserts – Large 120gsm Paper, Set of 3
WanderersWay
Moon Dragon Handmade Silk Notebook | A5 & A6 120gsm Japanese Cherry Blossom Sakura Journal | Fabric Cover Gift for Writers And Travelers
KristiansJournal
Undated Month on 2 Pages MO2P 6 Ring Planner Binder Printed Paper Inserts. 30 Sheets. Customizable Monday or Sunday Start. 32lb 120gsm Paper
StationeryGirl604
A5 Mushroom PUNCHED Dot Grid Paper for Disc binding - Bright White, Smooth, High Quality 120 gsm Paper with 5mm Spaced Grey Dots
sjelondon
Opal Candlelight Cream Pearlescent Shimmer Paper: A4, 120gsm, 10 Sheets
SyntegoCrafts
A5 Hardcover Journal, Blue Pages, Lay-Flat Writing, 120gsm Paper, Monochrome Notebook
DesignNotebookStudio
Frequently asked questions about '120gsm paper'
How much search demand does '120gsm paper' get?
'120gsm paper' receives 1,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for '120gsm paper'?
There are 1,310 Etsy listings competing for '120gsm paper'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
Is '120gsm paper' worth targeting for my Etsy shop?
'120gsm paper' has a keyword difficulty of 20/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for '120gsm paper' products?
Prices for '120gsm paper' products range from $2.25 to $59. The median is $17.99 and the average is $21.13. 50% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for '120gsm paper'?
United Kingdom generates 20% of searches for '120gsm paper'. United States and Australia also show meaningful demand.
How do I get my listing to rank for '120gsm paper'?
Since '120gsm paper' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside '120gsm paper' include 'planner inserts' and 'undated planner'.
How commercially valuable is '120gsm paper'?
The cost per click for '120gsm paper' is $1.16. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is '120gsm paper' seasonal or trending?
Search volume rose 19% between October 2025 and September 2026. A 19% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around September 2026.
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