120 gsm paper

'120 gsm paper' receives 2,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 1,238 Etsy listings competing for '120 gsm paper'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United Kingdom sellers (46%), while demand is strongest in United States — a gap worth exploiting.

'120 gsm paper' has a keyword difficulty of 20/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 17% of searches for '120 gsm paper'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place '120 gsm paper' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for '120 gsm paper' is $0.35. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 21% between June 2025 and May 2026. A 21% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2025.