wallpaper
'wallpaper' is a highly searched keyword with 9,140,000 average monthly searches. It has heavy competition on Etsy with 632,824 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 48/100, ranking for 'wallpaper' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $450, with most priced around $18. The estimated cost per click for 'wallpaper' is $0.87 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
9,140,000
Competition
632,824
Cost per click
$0.87
Keyword difficulty
48/100
Moderate
'wallpaper' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 9,140,000 |
| October 2025 | 9,140,000 |
| November 2025 | 7,480,000 |
| December 2025 | 9,140,000 |
| January 2026 | 9,140,000 |
| February 2026 | 7,480,000 |
| March 2026 | 9,140,000 |
| April 2026 | 7,480,000 |
| May 2026 | 9,140,000 |
| June 2026 | 7,480,000 |
| July 2026 | 7,480,000 |
| August 2026 | 9,140,000 |
How much does 'wallpaper' cost on Etsy?
89 listings · USD
Search volume by country
9,140,000Competition by country
632,824How to rank for 'wallpaper' on Etsy
Target the right market
United States leads both search demand (13%) and competition (66%) for 'wallpaper', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'wallpaper' is unusually wide — from $1 up to $450. The median sits at $18, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 61% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 48/100, 'wallpaper' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'wallpaper' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'peel and stick' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'wallpaper'
Generate Tags
Find the best tags to pair with 'wallpaper' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'wallpaper' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'wallpaper' from scratch
Open toolVideo Generator
Turn your 'wallpaper' product photos into a listing video
Open toolTop Etsy listings for 'wallpaper'
Sample of 12 results
Dark Botanical Forest Wallpaper, Vintage Woodland Pattern, Moody Nature Wall Decor, Roll Wallpaper
Nuniki
Deer in The Forest Pattern With Dark Green Theme Concept Wallpaper For Art Home Decor
WonderWallpaperCo
Safari Animals Wallpaper Mural, Neutral Nursery, Peel and Stick, Custom Size
GunesWallpapers
Vintage Pastoral Landscape Wallpaper: Black and White Removable Peel and Stick
LuxuryWallpaper
Metallic wallpaper sample---Silver foil-----champagne silver------ PlatinumChampagne------ metallic wallpaper
Handmadewallpapers
Woodland kids wallpaper - Forest animals wall mural, neutral nursery decor, scandinavian baby room wallpaper roll
FreckledDreamsShop
Navy Blue Peel and Stick wallpaper / Solid navy blue Removable wallpaper / Plain navy blue wallpaper - Self-adhesive or Traditional
FancyWallsStore
Indian Structure Wallpaper / Tiger Wallpaper / Green Plants Wallpaper / India Wallpaper / Peel & Stick Wallpaper / Removable
cocomurals
Soft Pink Dandelion Wallpaper – Botanical Floral Wall Mural for Nursery or Bedroom, 5-162-1
SevaraAtelier
Gingko Leaf Wallpaper, Botanical Wallpaper, Botanical Wall Decor, Japandi Style, Japandi Peel and Stick Wallpaper, Wallpaper Accent Wall
ShopDecochic
3D Mosaic Wallpaper: Black and Red Extra Large Wall Art
DECORANCEwallpaper
Equestrian Wallpaper Dressage Horse Art Equestrian Home Decor Equestrian Art Accent Wall Wallpaper Farmhouse Wallpaper Bit and Rein Pattern
Alldesignsequine
Frequently asked questions about 'wallpaper'
How much search demand does 'wallpaper' get?
'wallpaper' receives 9,140,000 monthly searches globally. That's substantial demand, but with 632,824 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'wallpaper'?
There are 632,824 Etsy listings competing for 'wallpaper'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'wallpaper' worth targeting for my Etsy shop?
'wallpaper' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'wallpaper' products?
Prices for 'wallpaper' products range from $1 to $450. The median is $18 and the average is $28.72. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 61% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'wallpaper'?
United States generates 13% of searches for 'wallpaper'. European Union and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'wallpaper'?
Since 'wallpaper' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'wallpaper' include 'peel and stick' and 'removable wallpaper'.
How commercially valuable is 'wallpaper'?
The cost per click for 'wallpaper' is $0.87. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'wallpaper' seasonal or trending?
Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.
Keywords related to 'wallpaper'
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