underwire

'underwire' receives 49,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

There are 3,893 Etsy listings competing for 'underwire'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'underwire' has a keyword difficulty of 20/100 (easy). Combined with a median product price of $45, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'underwire' products range from $1.75 to $397. The median is $45 and the average is $68.70. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. With less competition, you have more pricing flexibility. Buyers searching this keyword may be willing to pay a premium if your product offers clear quality signals.

United States generates 45% of searches for 'underwire'.

Since 'underwire' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'underwire' include 'bra making' and 'underwire bra'.

The cost per click for 'underwire' is $1.27. High ad competition combined with a median product price of $45 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.