lingerie
'lingerie' is a highly searched keyword with 3,350,000 average monthly searches. It has heavy competition on Etsy with 202,732 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 41/100, ranking for 'lingerie' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $0.90 and $200, with most priced around $45. The estimated cost per click for 'lingerie' is $0.74 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly Search Volume
3,350,000
Competition
202,732
Cost Per Click
$0.74
Keyword Difficulty
41/100
Moderate
'lingerie' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 2,740,000 |
| August 2025 | 3,350,000 |
| September 2025 | 2,740,000 |
| October 2025 | 3,350,000 |
| November 2025 | 4,090,000 |
| December 2025 | 3,350,000 |
| January 2026 | 4,090,000 |
| February 2026 | 2,740,000 |
| March 2026 | 2,740,000 |
| April 2026 | 3,350,000 |
| May 2026 | 2,740,000 |
| June 2026 | 2,240,000 |
How Much Does 'lingerie' Cost on Etsy?
80 listings · USD
Search Volume by Country
3,350,000Competition by Country
202,732How to Rank for 'lingerie' on Etsy
Target the Right Market
United States leads both search demand (36%) and competition (48%) for 'lingerie', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'lingerie' is unusually wide — from $0.90 up to $200. The median sits at $45, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (39% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 41/100, 'lingerie' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $45, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization Tips
'lingerie' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'bridal lingerie' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'lingerie'
Generate Tags
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Listing Studio
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Video Generator
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Top Etsy Listings for 'lingerie'
sample of 12 results
Personalized Bride Lingerie Set Bridal Shower Gift Box Pajamas set with Embroidere Custom Underwear Set SXQ1604
Cleverlyhand
Edwardian corset "Cleo" Vintage style lingerie 1900s
Gibsongirldress
Adjustable Sewing Bra Straps, Lingerie, Swimwear Straps, 46 Colors
TheHaberdasheryFan
vintage sewing pattern 1930s 30s pattern vintage lingerie evening slip dress negligee bust 38 reproduction
LadyMarlowePatterns
Latex Lingerie BRA ONLY. Polka Dot halterneck Bra in White with metallic fuchsia dots.
KaorisLatexDreams
Custom Lingerie • Bra and Panty Set • Custom Name Thong • Personalized Thong • Bridal Lingerie • Anniversary Gifts for Him
AmetoOfficial
Edwardian chemise "Flirt" Vintage style lingerie 1900s
Gibsongirldress
Leather Bra Harness Pattern, DIY Lingerie, XS-M/L (Digital Download)
GaiusLeatherCraft
Sheer Mesh Lingerie Set,Long Transparent Skirt,See Through Nightgown,Rave Outfit,fairy Elf Lingerie,Festival Clothing,Burning man outfit
LagomShopUA
Mesh Bodystocking, Open Back Cut Out Lingerie, Strappy Curve Hugging Bodysuit
NeonPixieAU
Soft white, pink, black organic cotton lingerie set, Natural cotton lingerie, Everyday lingerie, Cotton underwear
ReKaLingerie
Leather Thong Pattern PDF SVG – Adjustable Lingerie – Cosplay Festival Dancewear – A4 Us Letter – Easy DIY Sewing Template
GaiusLeatherCraft
Frequently Asked Questions About 'lingerie'
'lingerie' receives 3,350,000 monthly searches globally. That's substantial demand, but with 202,732 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 202,732 Etsy listings competing for 'lingerie'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'lingerie' has a keyword difficulty of 41/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'lingerie' products range from $0.90 to $200. The median is $45 and the average is $52.99. 39% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 36% of searches for 'lingerie'. European Union and Australia also show meaningful demand.
Since 'lingerie' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'lingerie' include 'bridal lingerie' and 'sexy lingerie'.
The cost per click for 'lingerie' is $0.74. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Search volume dropped 18% between July 2025 and June 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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