towel holder
'towel holder' is a highly searched keyword with 22,200 average monthly searches. It has moderate competition on Etsy with 32,795 listings targeting the keyword. Search interest rose 22% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 36/100, ranking for 'towel holder' is achievable but competitive — there are 32,795 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2.99 and $300.38, with most priced around $39.50. The estimated cost per click for 'towel holder' is $0.61 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
22,200
Competition
32,795
Cost per click
$0.61
Keyword difficulty
36/100
Moderate
'towel holder' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 22,200 |
| October 2025 | 22,200 |
| November 2025 | 22,200 |
| December 2025 | 18,100 |
| January 2026 | 22,200 |
| February 2026 | 18,100 |
| March 2026 | 18,100 |
| April 2026 | 18,100 |
| May 2026 | 22,200 |
| June 2026 | 22,200 |
| July 2026 | 22,200 |
| August 2026 | 27,100 |
How much does 'towel holder' cost on Etsy?
70 listings · USD
Search volume by country
22,200Competition by country
32,795How to rank for 'towel holder' on Etsy
Target the right market
United States leads both search demand (30%) and competition (53%) for 'towel holder', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price competitively
The price range for 'towel holder' is unusually wide — from $2.99 up to $300.38. The median sits at $39.50, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (27% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 36/100, 'towel holder' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $39.50, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization tips
'towel holder' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'paper towel holder' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'towel holder'
Generate Tags
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Open toolGenerate Titles
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Open toolListing Studio
Create a complete, optimized Etsy listing around 'towel holder' from scratch
Open toolVideo Generator
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Open toolTop Etsy listings for 'towel holder'
Sample of 12 results
Stuckys Handtuchhalter aus Holz in Eiche mit Magnet. ab 2 Pärchen Kostenloser Versand Code "GRATIS" nur in DE,wooden towel hook,Home Decor
EicheKreationen
Vintage Brass Hand Clip Towel Holder Wall Clip Victorian Hand Paper Clip Journal Bookmark Scrapbooking Gift Book Lover Decor
SukoHome
Under Cabinet Mount Paper Towel Holder with Curved Ends - Hand Forged
BrownDogForge
Handtuchhaken Heizkörper aus Holz | Handtuchhalter ohne Bohren | Heizkörperhaken Bad | Badheizung Zubehör | Handmade in Germany
WAHolzliebe
Modern Design Countertop Paper Towel Holder - made in USA
ArtisansoftheAnvil
Hand Forged Scroll Towel Holder | Blacksmith Metal Rack
WicksForge
Under Cabinet Paper Towel Holder | Forged Iron Paper Towel Hanger
RTZenDecor
Under Cabinet Paper Towel Holder | Forged Iron Paper Towel Hanger
RTZenDecor
Leaf metal Paper Towel Holder - Wall or Under Cabinet mounted - Hand Forged by a Blacksmith - made in USA
ArtisansoftheAnvil
Goose Paper Towel Holder | 3D Printed PLA | Magnetic Head
SulSimArt
Towel Holder
LagleLegacyCrafts
Crochet Towel Topper Pattern, Crochet Towel Holder, Crochet Towel Ring, Crochet Towel Hanger, kitchen towel holders, kitchen towels set
NatalieSpot
Frequently asked questions about 'towel holder'
How much search demand does 'towel holder' get?
'towel holder' receives 22,200 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'towel holder'?
There are 32,795 Etsy listings competing for 'towel holder'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'towel holder' worth targeting for my Etsy shop?
'towel holder' has a keyword difficulty of 36/100 (moderate). Combined with a median product price of $39.50, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'towel holder' products?
Prices for 'towel holder' products range from $2.99 to $300.38. The median is $39.50 and the average is $54.01. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.
Which countries have the most demand for 'towel holder'?
United States generates 30% of searches for 'towel holder'. United Kingdom and European Union also show meaningful demand.
How do I get my listing to rank for 'towel holder'?
Since 'towel holder' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'towel holder' include 'paper towel holder' and 'kitchen decor'.
How commercially valuable is 'towel holder'?
The cost per click for 'towel holder' is $0.61. High ad competition combined with a median product price of $39.50 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'towel holder' seasonal or trending?
Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.
Keywords related to 'towel holder'
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