Keyword Overview

water based paints

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Monthly Search Volume

33,100

High volume

Competition

2,497

Low competition

Cost Per Click

$0.49

Medium ad competition

Keyword Difficulty

17/100

Easy

'water based paints' Search Trend

MonthSearches
May 202518,100
June 202522,200
July 202527,100
August 202527,100
September 202533,100
October 202540,500
November 202549,500
December 202549,500
January 202640,500
February 202633,100
March 202627,100
April 202618,100

Search Volume by Country

33,100
USA 22,200
67%
CAN 480
1%
EU 390
1%
AUS --
--
IND --
--
UK --
--
OTHER 10,030
30%

Competition by Country

2,497
USA 1,358
54%
UK 548
22%
CAN 266
11%
EU 239
10%
AUS 7
0%
IND --
--
OTHER 79
3%

How to Rank for 'water based paints' on Etsy

Target the Right Market

The market for 'water based paints' is heavily concentrated in United States, which accounts for 67% of searches and 54% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 17/100, 'water based paints' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'water based paints' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'water based paints'

Frequently Asked Questions About 'water based paints'

'water based paints' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.

There are 2,497 Etsy listings competing for 'water based paints'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'water based paints' has a keyword difficulty of 17/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 67% of searches for 'water based paints'. Canada and European Union also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place 'water based paints' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'water based paints' is $0.49. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

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