therapy shirt
'therapy shirt' is a moderately searched keyword with 480 average monthly searches. It has heavy competition on Etsy with 102,456 listings targeting the keyword. In the past year, search interest peaked in February 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 68/100, 'therapy shirt' is hard to rank for — 102,456 listings are already targeting this keyword, so standing out requires strong optimization. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $6.89 and $74.13, with most priced around $21.79. The estimated cost per click for 'therapy shirt' is $0.84 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
480
Competition
111,352
Cost Per Click
$0.84
Keyword Difficulty
68/100
Hard
'therapy shirt' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 480 |
| August 2025 | 480 |
| September 2025 | 480 |
| October 2025 | 390 |
| November 2025 | 320 |
| December 2025 | 320 |
| January 2026 | 390 |
| February 2026 | 590 |
| March 2026 | 590 |
| April 2026 | 480 |
| May 2026 | 390 |
| June 2026 | 320 |
How Much Does 'therapy shirt' Cost on Etsy?
90 listings · USD
Search Volume by Country
480Competition by Country
111,352How to Rank for 'therapy shirt' on Etsy
Target the Right Market
The market for 'therapy shirt' is heavily concentrated in United States, which accounts for 67% of searches and 93% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'therapy shirt' is unusually wide — from $6.89 up to $74.13. The median sits at $21.79, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 60% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 68/100, 'therapy shirt' is rated hard to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
'therapy shirt' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'speech therapy shirt' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'therapy shirt'
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Video Generator
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Top Etsy Listings for 'therapy shirt'
sample of 12 results
Gardening Is My Therapy Shirt, Gardener Shirt, Plant Lover Shirt, Gardener Gift , Therapy Shirt, Garden Tee, Farmer Shirt, Botanical Shirt
MsMDesignUsa
Occupational Therapy Shirt Embroidered Got Too Silly Goose OT Shirt For Occupational Therapist Gift For OTA Graduation Gift OTA Shirts
PinkSkiesCreativeCo
Comfort Colors Speech Therapy Shirt, Toile de Jouy Speech Language Pathologist Tshirt, Chinoiserie Speech Therapist Gift, SLP Tee for Woman
DreamerWonders
Comfort Colors® Speech Therapy Shirt, Speech Therapist Shirt, Speech Therapy Gift, SLP Gift, Communication Gifts
SeamsToBeShirts
Occupational Therapy Shirt, Comfort Colors® Shirt, Floral OT Shirt, Floral Occupational Therapy Shirt, Gift For Occupational Tharapist
ClothyWild
Comfort Colors® Speech Therapy Shirt, Speech Therapist Shirt, It's A Good Day For Speech Therapy Shirt, Gift For Therapist, Communication
SeamsToBeShirts
Comfort Colors Speech Therapy Shirt with Bow, SLP Shirt, SLPA Shirt, Speech Pathologist Gift, Speech Language Pathology Shirt, Therapist Tee
ApparellaUS
Physical Therapy Shirt Floral Physical Therapist Sweatshirt PT Gift For Physical Therapist Graduation Gift Pediatric Physical Therapy, DPT
IrinasDessignsCo
Occupational Therapy Shirt, Occupational Therapist Shirt, OT Shirt, Special Education Shirt, Therapist Shirt, OT Assistant Shirt, OT Tee
ZACustomApparel
Occupational Therapy Shirt - Cute OT TShirt - Funny Therapist Shirt - Autism Awareness - Occupational Therapy Assistant - Gift For OT
NothingButPink
Halloween Speech Therapy Shirt, Aac Shirt, Speech Language Pathologist, Slp Shirt, Neurodiversity Shirt, Fall Shirt, Speech Pathology
CraftedbySerenity
Cool People Go To Therapy Shirt // Mental Health Awareness Gift, Therapist Gift, Normalize therapy, Self Care, Destigmatize mental health
arileycreationsco
Frequently Asked Questions About 'therapy shirt'
'therapy shirt' receives 480 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (67%) comes from United States.
There are 102,456 Etsy listings competing for 'therapy shirt'. With a difficulty score of 68/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.
'therapy shirt' has a keyword difficulty of 68/100 (hard). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'therapy shirt' products range from $6.89 to $74.13. The median is $21.79 and the average is $24.26. 60% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 67% of searches for 'therapy shirt'. European Union and Australia also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'therapy shirt' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'therapy shirt' include 'speech therapy shirt' and 'slp shirt'.
The cost per click for 'therapy shirt' is $0.84. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 33% between July 2025 and June 2026. Demand peaked around February 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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