Keyword Overview Updated Jan 22, 2026

therapy shirt

'therapy shirt' is a moderately searched keyword with 480 average monthly searches. It has heavy competition on Etsy with 102,456 listings targeting the keyword. In the past year, search interest peaked in February 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 68/100, 'therapy shirt' is hard to rank for — 102,456 listings are already targeting this keyword, so standing out requires strong optimization. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $6.89 and $74.13, with most priced around $21.79. The estimated cost per click for 'therapy shirt' is $0.84 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

480

Medium volume

Competition

111,352

High competition

Cost Per Click

$0.84

High ad competition

Keyword Difficulty

68/100

Hard

'therapy shirt' Search Trend

MonthSearches
July 2025480
August 2025480
September 2025480
October 2025390
November 2025320
December 2025320
January 2026390
February 2026590
March 2026590
April 2026480
May 2026390
June 2026320

How Much Does 'therapy shirt' Cost on Etsy?

Under $10 2%
$10 – $25 60%
$25 – $50 36%
$50 – $100 2%
$100+ 0%

90 listings · USD

Search Volume by Country

480
USA 320
67%
EU 50
10%
AUS 10
2%
CAN 10
2%
OTHER 90
19%

Competition by Country

111,352
USA 103,739
93%
EU 2,459
2%
CAN 2,169
2%
UK 2,045
2%
AUS 872
1%
IND 68
0%
OTHER 0
0%

How to Rank for 'therapy shirt' on Etsy

Target the Right Market

The market for 'therapy shirt' is heavily concentrated in United States, which accounts for 67% of searches and 93% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'therapy shirt' is unusually wide — from $6.89 up to $74.13. The median sits at $21.79, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 60% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 68/100, 'therapy shirt' is rated hard to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'therapy shirt' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'speech therapy shirt' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'therapy shirt'

Top Etsy Listings for 'therapy shirt'

sample of 12 results
Gardening Is My Therapy Shirt, Gardener Shirt, Plant Lover Shirt, Gardener Gift , Therapy Shirt, Garden Tee, Farmer Shirt, Botanical Shirt

Gardening Is My Therapy Shirt, Gardener Shirt, Plant Lover Shirt, Gardener Gift , Therapy Shirt, Garden Tee, Farmer Shirt, Botanical Shirt

$16.10 1,193 37,367

MsMDesignUsa

Occupational Therapy Shirt Embroidered Got Too Silly Goose OT Shirt For Occupational Therapist Gift For OTA Graduation Gift OTA Shirts

Occupational Therapy Shirt Embroidered Got Too Silly Goose OT Shirt For Occupational Therapist Gift For OTA Graduation Gift OTA Shirts

$19.99 392 4,647

PinkSkiesCreativeCo

Comfort Colors Speech Therapy Shirt, Toile de Jouy Speech Language Pathologist Tshirt, Chinoiserie Speech Therapist Gift, SLP Tee for Woman

Comfort Colors Speech Therapy Shirt, Toile de Jouy Speech Language Pathologist Tshirt, Chinoiserie Speech Therapist Gift, SLP Tee for Woman

$19.99 233 5,006

DreamerWonders

Comfort Colors® Speech Therapy Shirt, Speech Therapist Shirt, Speech Therapy Gift, SLP Gift, Communication Gifts

Comfort Colors® Speech Therapy Shirt, Speech Therapist Shirt, Speech Therapy Gift, SLP Gift, Communication Gifts

$33.98 142 1,870

SeamsToBeShirts

Occupational Therapy Shirt, Comfort Colors® Shirt, Floral OT Shirt, Floral Occupational Therapy Shirt, Gift For Occupational Tharapist

Occupational Therapy Shirt, Comfort Colors® Shirt, Floral OT Shirt, Floral Occupational Therapy Shirt, Gift For Occupational Tharapist

$48.17 122 1,585

ClothyWild

Comfort Colors® Speech Therapy Shirt, Speech Therapist Shirt, It's A Good Day For Speech Therapy Shirt, Gift For Therapist, Communication

Comfort Colors® Speech Therapy Shirt, Speech Therapist Shirt, It's A Good Day For Speech Therapy Shirt, Gift For Therapist, Communication

$33.98 110 1,267

SeamsToBeShirts

Comfort Colors Speech Therapy Shirt with Bow, SLP Shirt, SLPA Shirt, Speech Pathologist Gift, Speech Language Pathology Shirt, Therapist Tee

Comfort Colors Speech Therapy Shirt with Bow, SLP Shirt, SLPA Shirt, Speech Pathologist Gift, Speech Language Pathology Shirt, Therapist Tee

$24.98 97 2,628

ApparellaUS

Physical Therapy Shirt Floral Physical Therapist Sweatshirt PT Gift For Physical Therapist Graduation Gift Pediatric Physical Therapy, DPT

Physical Therapy Shirt Floral Physical Therapist Sweatshirt PT Gift For Physical Therapist Graduation Gift Pediatric Physical Therapy, DPT

$28.28 69 1,617

IrinasDessignsCo

Occupational Therapy Shirt, Occupational Therapist Shirt, OT Shirt, Special Education Shirt, Therapist Shirt, OT Assistant Shirt, OT Tee

Occupational Therapy Shirt, Occupational Therapist Shirt, OT Shirt, Special Education Shirt, Therapist Shirt, OT Assistant Shirt, OT Tee

$16.98 63 1,658

ZACustomApparel

Occupational Therapy Shirt - Cute OT TShirt - Funny Therapist Shirt - Autism Awareness - Occupational Therapy Assistant - Gift For OT

Occupational Therapy Shirt - Cute OT TShirt - Funny Therapist Shirt - Autism Awareness - Occupational Therapy Assistant - Gift For OT

$11.41 56 890

NothingButPink

Halloween Speech Therapy Shirt, Aac Shirt, Speech Language Pathologist, Slp Shirt, Neurodiversity Shirt, Fall Shirt, Speech Pathology

Halloween Speech Therapy Shirt, Aac Shirt, Speech Language Pathologist, Slp Shirt, Neurodiversity Shirt, Fall Shirt, Speech Pathology

$27.59 54 1,570

CraftedbySerenity

Cool People Go To Therapy Shirt // Mental Health Awareness Gift, Therapist Gift, Normalize therapy, Self Care, Destigmatize mental health

Cool People Go To Therapy Shirt // Mental Health Awareness Gift, Therapist Gift, Normalize therapy, Self Care, Destigmatize mental health

C$40.00 50 390

arileycreationsco

Frequently Asked Questions About 'therapy shirt'

'therapy shirt' receives 480 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (67%) comes from United States.

There are 102,456 Etsy listings competing for 'therapy shirt'. With a difficulty score of 68/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'therapy shirt' has a keyword difficulty of 68/100 (hard). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'therapy shirt' products range from $6.89 to $74.13. The median is $21.79 and the average is $24.26. 60% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 67% of searches for 'therapy shirt'. European Union and Australia also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'therapy shirt' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'therapy shirt' include 'speech therapy shirt' and 'slp shirt'.

The cost per click for 'therapy shirt' is $0.84. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 33% between July 2025 and June 2026. Demand peaked around February 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'therapy shirt'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required